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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN9 dupes and alternatives Natasha Denona

Light medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan3Cruelty-free1Oil-free0With SPF3Mineral1

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: ILIA Super Serum Skin Tint SPF 40 Baikal ST9.5

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
YN9Change shade
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
ILIA
Baikal ST9.5
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
85
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$4 less (8%)

Your shade $52 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    4.5-5.5 Rich Medium
    Shade match 93
    $20.99Ulta BeautyUlta Beauty$31.01 less (60%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #3 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium
    Shade match 95
    $41Ulta BeautyUlta Beauty$11 less (21%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Pure Radiant Tinted Moisturizer SPF 30

    Santiago
    Shade match 95
    $50Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: MD1 - Medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN9 (Light medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 94 Deep Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 94 Deep Neutral

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Super Serum Skin Tint SPF 40 in Baikal ST9.5, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN9. Every attribute compared, with its share of the score.

ComparedYour shadeYN9Closest matchBaikal ST9.5Score
Shade match55% of overall96
Colour94#e4aa73#dfa571Very close colourColour difference 1.5 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Baikal ST9.5.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Both claim a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapUnknown-based vs oil-based; silicone high vs none
View full match

Where to buy Baikal ST9.5

Best price
$48SephoraSephora
$4 less (8%)

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.