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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 dupes and alternatives Natasha Denona

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: SUBTL. Beauty Stackable BB Powder Foundation Single Deep 3C

The equivalent shade: scored on colour, depth and undertone only.

The match
SUBTL. Beauty
Deep 3C
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$28 less (54%)

Your shade $52 at Sephora · product price; shade not separately priced

Closest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Smashbox
Dark Deep 32 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
73
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$41Ulta BeautyUlta Beauty
$11 less (21%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with golden neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 85
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay Blurring Powder Foundation

    57N Rich Neutral
    Shade match 95
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  4. Shade match 78
    $56Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deep with warm gold undertones

    High confidence· Digital match

    View match
  5. Shade match 75
    $16.50$33SephoraSephora$35.50 less (68%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: deep warm red

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 78
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 1W
    Shade match 78
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: Deepest with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 80
    $48SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    High confidence· Digital match

    View match
  9. Shade match 86
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep skin tones with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Looks identical
    • Deep · Neutral undertone

    $16.99

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Close colour
    • Deep · Cool undertone

    $30

  6. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

SUBTL. Beauty Stackable BB Powder Foundation Single in Deep 3C, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.

ComparedYour shadeRN9Closest shade matchDeep 3CScore
Shade match55% of overall99
Colour99#804a2d#814b2fLooks identicalColour difference 0.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SUBTL. Beauty Stackable BB Powder Foundation Single in Deep 3C.

Same or better

  • $28 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.

ComparedYour shadeRN9Closest overall alternativeDark Deep 32 CoolScore
Shade match55% of overall96
Colour94#804a2d#864d30Very close colourColour difference 1.5 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity9018-hour wear16-hour wearClose16-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool.

Same or better

  • $11 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none

Where to buy

Closest shade match

SUBTL. Beauty Stackable BB Powder Foundation Single Deep 3C

Match price
$24Ulta BeautyUlta Beauty
$28 less (54%)

Your shade $52 at Sephora · product price; shade not separately priced

Closest overall alternative

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Dark Deep 32 Cool

Match price
$41Ulta BeautyUlta Beauty
$11 less (21%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.