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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NR13 dupes and alternatives Natasha Denona

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 8C1 Rich Java

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
NR13Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Estée Lauder
8C1 Rich Java
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Same price

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
NR13Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
12
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $39.50SephoraSephora$12.50 less (24%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $41Ulta BeautyUlta Beauty(product price)$11 less (21%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $28SephoraSephora$24 less (46%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for normal/sensitive skin

    Retailer shade note: cocoa - dark brown skin with golden undertones

    High confidence· Digital match

    View match
  5. Shade match 93
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: tan-deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $39.50SephoraSephora$12.50 less (24%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: dark cool skin with red undertones

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Forever Hydra Nude Foundation

    6N Neutral
    Shade match 92
    $60Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NR13 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Looks identical
    • Deep tan · Neutral undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 8C1 Rich Java, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NR13. Every attribute compared, with its share of the score.

ComparedYour shadeNR13Closest shade match8C1 Rich JavaScore
Shade match55% of overall97
Colour96#9a5f37#9a623dLooks identicalColour difference 1.3 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, normal, oilyBoth marketed for normal skin
Overall match 76/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 8C1 Rich Java.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 12, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NR13. Every attribute compared, with its share of the score.

ComparedYour shadeNR13Closest overall alternative12Score
Shade match55% of overall92
Colour88#9a5f37#9c6642Very close colourColour difference 2.6 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 12.

Same or better

  • $14 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 8C1 Rich Java

Match price
$52Ulta BeautyUlta Beauty
Same price

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 12

Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.