Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NR13 dupes and alternatives Natasha Denona
4.5 (2,944)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
62
Wear & performance
54
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep with neutral red undertones
$41Ulta Beauty(product price)$11 less (21%)4.3 (1,733)
Matches: Very close colour· Same neutral undertone· Claims a lightweight feel
Differences: Natural rather than radiant finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
55
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: dark to deep with a neutral undertone
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
66
Wear & performance
51
Skin suitability
0
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal/dry/sensitive skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
Matches: Very close colour· Same medium coverage· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: tan to deep with neutral tones
$11.99Ulta Beauty(product price)$40.01 less (77%)4.4 (182,841)
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
50
Wear & performance
54
Skin suitability
30
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NR13 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 8C1 Rich Java, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NR13. Every attribute compared, with its share of the score.
ComparedYour shadeNR13Closest shade match8C1 Rich JavaHow they compareScore
Shade match55% of overall97
Colour60%96#9a5f37#9a623dLooks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveCombination, normal, oilyBoth marketed for normal skin
Overall match 76/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 12, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NR13. Every attribute compared, with its share of the score.
ComparedYour shadeNR13Closest overall alternative12How they compareScore
Shade match55% of overall92
Colour60%88#9a5f37#9c6642Very close colourColour difference 2.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.