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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P5 dupes and alternatives Natasha Denona

Light medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Golden 312

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
P5Change shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
Golden 312
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$40.01 less (77%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 640 Malta

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
P5Change shade
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Juvia's Place
640 Malta
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Match price
$24Ulta BeautyUlta Beauty
$28 less (54%)

Your shade $52 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 12
    Shade match 91
    $69SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 94
    $3.89$5.99Ulta BeautyUlta Beauty$48.11 less (93%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    35H Medium Honey
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Natural Radiance Foundation

    700 Vienna
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Similar undertone (neutral vs warm)Same radiant finishSame medium coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    Super Serum Skin Tint SPF 40

    Ora ST6
    Shade match 90
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    5
    Shade match 90
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  7. #9 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cream Puff 260W
    Shade match 91
    $37SephoraSephora$15 less (29%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Light-Medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. Shade match 91
    $16.99Ulta BeautyUlta Beauty$35.01 less (67%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for normal/dry skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: light-medium warm

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $81Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    Super Serum Skin Tint SPF 40

    Shela ST8
    Shade match 87
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Light-medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $12.98WalmartWalmart$39.02 less (75%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for normal/dry skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  13. #15 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Warm Honey
    Shade match 94
    $11.99Ulta BeautyUlta Beauty$40.01 less (77%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  14. #16 · J.Cat Beauty

    Aquasurance Compact Foundation

    Light Beige
    Shade match 92
    $10.39$15.99Ulta BeautyUlta Beauty$41.61 less (80%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    66
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Pure Beige
    Shade match 91
    $11.99Ulta BeautyUlta Beauty$40.01 less (77%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  16. #18 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    4
    Shade match 83
    $39SephoraSephora$13 less (25%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: LIGHT WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Soft Tan
    Shade match 91
    $11.99Ulta BeautyUlta Beauty$40.01 less (77%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  19. Shade match 85
    $81Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Similar undertone (neutral vs warm)Same radiant finishNo drying alcohol listed

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 91
    $19.99Ulta BeautyUlta Beauty(product price)$32.01 less (62%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    57
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    High confidence· Digital match

    View match
  21. Shade match 92
    $49Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    66
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Sun Beige
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$40.01 less (77%)

    Matches: Similar undertone (neutral vs warm)Same radiant finishClaims a lightweight feel

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    67

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  23. Shade match 92
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    66
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  24. Shade match 81
    $16.99Ulta BeautyUlta Beauty$35.01 less (67%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Not marketed for normal/dry skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Fit Me Dewy + Smooth Foundation

    230 Natural Buff
    Shade match 86
    $9.12WalmartWalmart$42.88 less (82%)

    Matches: Similar undertone (neutral vs warm)Same radiant finishClaims a lightweight feel

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    67

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: for light to light-medium skin

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    25 Medium Neutral
    Shade match 91
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    57
    Wear & performance
    42
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 92
    $39Ulta BeautyUlta Beauty$13 less (25%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    47
    Wear & performance
    66
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P5 (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Looks identical
    • Light medium · Warm undertone

    $10.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    141

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 141

    • Close colour
    • Light medium · Warm undertone

    $12.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Close colour
    • Medium light · Warm · golden undertone

    $39

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Close colour
    • Light medium · Warm · yellow undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Golden 312, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P5. Every attribute compared, with its share of the score.

ComparedYour shadeP5Closest shade matchGolden 312Score
Shade match55% of overall95
Colour91#f2ab72#eaac74Very close colourColour difference 2.1 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, sensitiveNormal, oilyBoth marketed for normal skin
Overall match 74/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Golden 312.

Same or better

  • $40.01 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 640 Malta, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P5. Every attribute compared, with its share of the score.

ComparedYour shadeP5Closest overall alternative640 MaltaScore
Shade match55% of overall90
Colour90#f2ab72#e7a876Very close colourColour difference 2.3 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85Warm · peachNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 640 Malta.

Same or better

  • $28 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same medium coverage
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Golden 312

Match price
$11.99Ulta BeautyUlta Beauty
$40.01 less (77%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 640 Malta

Match price
$24Ulta BeautyUlta Beauty
$28 less (54%)

Your shade $52 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.