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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NR13 dupes and alternatives Natasha Denona

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
NR13Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Huda Beauty
Cocoa 510R
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$15 less (29%)

Your shade $52 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark-deep shade, neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NR13 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Looks identical
    • Deep tan · Neutral undertone

    $38

  2. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NR13. Every attribute compared, with its share of the score.

ComparedYour shadeNR13Closest matchCocoa 510RScore
Shade match55% of overall97
Colour95#9a5f37#9f6139Looks identicalColour difference 1.3 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy Cocoa 510R

Best price
$37SephoraSephora
$15 less (29%)

Your shade $52 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.