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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R4 dupes and alternatives Natasha Denona

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol6Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
R4Change shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
NYX Professional Makeup
Light Ivory
Depth and undertone: Light · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 115

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
R4Change shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
115
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$36.01 less (69%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    113
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$36.01 less (69%)

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3C Biscotti
    Shade match 95
    $54Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: light medium with cool undertones

    High confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)$5.10 less (10%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  5. #7 · R.E.M. Beauty

    Sweetener Foundation

    light 10 nw
    Shade match 84
    $35Ulta BeautyUlta Beauty(product price)$17 less (33%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    64
    Skin suitability
    0

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Not marketed for normal/dry/sensitive skin

    Retailer shade note: light to medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Light
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Very close colourSame cool undertone

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$22 less (42%)

    Matches: Claims a skin-like finishClaims a lightweight feelNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    56

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R4 (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Close colour
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R4. Every attribute compared, with its share of the score.

ComparedYour shadeR4Closest shade matchLight IvoryScore
Shade match55% of overall98
Colour97#eeaf8c#eeb090Looks identicalColour difference 1.0 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.5
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, normal, oilyBoth marketed for normal skin
Overall match 74/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory.

Same or better

  • $36 less
  • Near-identical swatch colour
  • Same cool undertone
  • Buildable rather than medium coverage

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R4. Every attribute compared, with its share of the score.

ComparedYour shadeR4Closest overall alternative115Score
Shade match55% of overall96
Colour94#eeaf8c#e6aa88Very close colourColour difference 1.6 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 3.0
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115.

Same or better

  • $36.01 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory

Match price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 115

Match price
$15.99Ulta BeautyUlta Beauty
$36.01 less (69%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.