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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY12 dupes and alternatives Natasha Denona

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Mocha 500G

The equivalent shade and the most similar foundation overall.

The match
Huda Beauty
Mocha 500G
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
94
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$15 less (29%)

Your shade $52 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 87
    $21$30Ulta BeautyUlta Beauty$31 less (60%)

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    56

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY12 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5N

    • Very close colour
    • Tan · Neutral undertone

    $31

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5C

    • Close colour
    • Tan · Neutral undertone

    $38

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Close colour
    • Tan · Neutral undertone

    $39

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Mocha 500G, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY12. Every attribute compared, with its share of the score.

ComparedYour shadeNY12Closest matchMocha 500GScore
Shade match55% of overall87
Colour94#b17242#b06e3aVery close colourColour difference 1.6 (0 is identical)
Depth97TanDeep tanCloseDepth difference: 1.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Mocha 500G.

Same or better

  • $15 less
  • Very close colour
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy Mocha 500G

Best price
$37SephoraSephora
$15 less (29%)

Your shade $52 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.