Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13 dupes and alternatives Natasha Denona
4.5 (2,944)·Deep · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
85
Finish & visual result
81
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13 (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Lumi Le Glow Skin Tint in 310 Warm, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13. Every attribute compared, with its share of the score.
ComparedYour shadeY13Closest shade match310 WarmHow they compareScore
Shade match55% of overall96
Colour60%94#86532d#8b562cVery close colourColour difference 1.6 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 2.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 11, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13. Every attribute compared, with its share of the score.
ComparedYour shadeY13Closest overall alternative11How they compareScore
Shade match55% of overall87
Colour60%93#86532d#815332Very close colourColour difference 1.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/dry/sensitive skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$14 less (27%)
