Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 dupes and alternatives Natasha Denona
4.5 (2,944)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
78
Finish & visual result
81
Wear & performance
54
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
$18.99Ulta Beauty(product price)$33.01 less (63%)4.4 (40,035)
Matches: Near-identical swatch colour· Claims transfer resistance· Claims colour stability
Differences: Natural rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
62
Wear & performance
36
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Both claim a blurring effect· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
$41Ulta Beauty(product price)$11 less (21%)4.3 (1,733)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: deep with a neutral undertone
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
40
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: deep skin tones with neutral undertones
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
SUBTL. Beauty Stackable BB Powder Foundation Single in Deep 3C, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.
ComparedYour shadeRN9Closest shade matchDeep 3CHow they compareScore
Shade match55% of overall99
Colour60%99#804a2d#814b2fLooks identicalColour difference 0.5 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Dark Deep 32 Cool, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.
ComparedYour shadeRN9Closest overall alternativeDark Deep 32 CoolHow they compareScore
Shade match55% of overall96
Colour60%94#804a2d#864d30Very close colourColour difference 1.5 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$13 less (25%)
Sephora
