Beautler.Your beauty butler

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7 dupes and alternatives Natasha Denona

Medium light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
Y7Change shade
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Ulta Beauty Collection
Light To Medium Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Beige 13

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
Y7Change shade
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
bareMinerals
Golden Beige 13
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
59
Skin (Skin suitability)
90
Best price
$39.50SephoraSephora
$12.50 less (24%)

Your shade $52 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty$36 less (69%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Shade match 93
    $49Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 92
    $49Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $48SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 97
    $18.20$26Ulta BeautyUlta Beauty$33.80 less (65%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)$7 less (13%)

    Matches: Near-identical swatch colourBoth claim 16-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: level-three light with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 95
    $14.78WalmartWalmart$37.22 less (72%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $38SephoraSephora$14 less (27%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light (neutral)

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    66
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    High confidence· Digital match

    View match
  10. Shade match 87
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium (neutral)

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    High confidence· Digital match

    View match
  13. #15 · Ogee

    Complexion Perfecting Serum Foundation

    Willow 3.00C
    Shade match 96
    $49Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: medium light, peach-beige undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7 (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

  5. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Warm, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.

ComparedYour shadeY7Closest shade matchLight To Medium WarmScore
Shade match55% of overall99
Colour98#d39d73#d39f75Looks identicalColour difference 0.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Warm.

Same or better

  • $36 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a blurring effect
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Beige 13, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.

ComparedYour shadeY7Closest overall alternativeGolden Beige 13Score
Shade match55% of overall97
Colour96#d39d73#d7a178Looks identicalColour difference 1.2 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.1
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · yellowSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, sensitiveNormal, dry, combination, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Beige 13.

Same or better

  • $12.50 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapBoth unknown-based; silicone high vs none

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Warm

Best price
$16Ulta BeautyUlta Beauty
$36 less (69%)

Your shade $52 at Sephora

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Beige 13

Best price
$39.50SephoraSephora
$12.50 less (24%)

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.