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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y2 dupes and alternatives Natasha Denona

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Instant Age Rewind Eraser Treatment Foundation 110

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y2Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
110
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
81
Wear (Wear & performance)
59
Skin (Skin suitability)
33
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.98WalmartWalmart
$39.02 less (75%)

Your shade $52 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $63SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Yepoda

    The Dewy Day

    1W
    Shade match 98
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: Fair shade with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $52SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Vanilla 120B
    Shade match 91
    $37SephoraSephora$15 less (29%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Fair skin with pinky-beige undertones

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $22Ulta BeautyUlta Beauty(product price)$30 less (58%)

    Matches: Near-identical swatch colourSame warm undertoneNo drying alcohol listed

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$44 less (85%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $59Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: light shade for fair skin

    Medium confidence· Digital match

    View match
  8. #9 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Angel Food 110N
    Shade match 89
    $37SephoraSephora$15 less (29%)

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Ultra Fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $45Ulta BeautyUlta Beauty$7 less (13%)

    Matches: Near-identical swatch colourBoth claim 16-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: level-one fair with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #11 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. Shade match 96
    $50Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: L1.5 - Light with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    10 Ivory
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$33.01 less (63%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W0.5 Warm Light
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$38.01 less (73%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $68SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Fair to light warm undertone

    Medium confidence· Digital match

    View match
  15. Shade match 83
    $45Ulta BeautyUlta Beauty(product price)$7 less (13%)

    Matches: Very close colourBoth claim 16-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: level-two fair with a neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y2 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Looks identical
    • Very fair · Warm · yellow undertone

    $30

  2. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

  3. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Close colour
    • Very fair · Warm · golden undertone

    $24

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Close colour
    • Very fair · Warm · peach undertone

    $22

  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Very close colour
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 110, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y2. Every attribute compared, with its share of the score.

ComparedYour shadeY2Closest match110Score
Shade match55% of overall99
Colour99#fce1c1#fbe1c1Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 110.

Same or better

  • $39.02 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapUnknown-based vs silicone-based; silicone high vs high

Where to buy 110

Best price
$12.98WalmartWalmart
$39.02 less (75%)

Your shade $52 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.