Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 dupes and alternatives Natasha Denona
4.5 (2,944)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$20.99Ulta Beauty(product price)$31.01 less (60%)4.3 (8,122)
Matches: Very close colour· Same radiant finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
74
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
$41Ulta Beauty(product price)$11 less (21%)4.3 (1,733)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: deep with a neutral undertone
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN9 (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Live Tinted HUESTICK Complexion Stick in 04 Medium/Dark, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.
ComparedYour shadeRN9Closest shade match04 Medium/DarkHow they compareScore
Shade match55% of overall97
Colour60%95#804a2d#804c2cLooks identicalColour difference 1.4 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 24, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN9. Every attribute compared, with its share of the score.
ComparedYour shadeRN9Closest overall alternative24How they compareScore
Shade match55% of overall96
Colour60%93#804a2d#854d2cVery close colourColour difference 1.7 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 88/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$12 less (23%)
