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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN14 dupes and alternatives Natasha Denona

Very deep · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 9.5W

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
YN14Change shade
Depth and undertone: Very deep · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Kylie Cosmetics
9.5W
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Light coverage
Overall match
80out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
67
Wear (Wear & performance)
72
Skin (Skin suitability)
30
Shade match
93out of 100
Colour
90
Depth
94
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$17 less (33%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $28SephoraSephora$24 less (46%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    63 Rich Warm
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$44 less (85%)

    Matches: Same warm undertoneSame medium coverageBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Rich
    Shade match 88
    $35Ulta BeautyUlta Beauty$17 less (33%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $18.49Ulta BeautyUlta Beauty(product price)$33.51 less (64%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep with golden neutral undertone

    High confidence· Digital match

    View match
  5. Shade match 88
    $18.49Ulta BeautyUlta Beauty(product price)$33.51 less (64%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: rich with warm red undertone

    High confidence· Digital match

    View match
  6. Shade match 86
    $18.49Ulta BeautyUlta Beauty(product price)$33.51 less (64%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep with neutral undertone

    High confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Rich 610 N
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Very close colourSame radiant finishNo drying alcohol listed

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    58
    Skin suitability
    56

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 82
    $35SephoraSephora$17 less (33%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: ultra-deep neutral

    High confidence· Digital match

    View match
  9. #10 · Hourglass

    Ambient Soft Glow Foundation

    17
    Shade match 77
    $60SephoraSephoraCosts $8 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: very deep with cool undertones

    High confidence· Digital match

    View match
  10. Shade match 90
    $47SephoraSephora$5 less (10%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    28

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: ultra deep with warm undertones

    High confidence· Digital match

    View match
  11. Shade match 83
    $18.49Ulta BeautyUlta Beauty(product price)$33.51 less (64%)

    Matches: Same warm undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep with warm red undertone

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN14 (Very deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Very close colour
    • Very deep · Neutral undertone

    $35

  4. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Close colour
    • Very deep · Warm · golden undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 9.5W, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN14. Every attribute compared, with its share of the score.

ComparedYour shadeYN14Closest match9.5WScore
Shade match55% of overall93
Colour90#5d3a21#663e24Very close colourColour difference 2.3 (0 is identical)
Depth94Very deepVery deepSameDepth difference: 3.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, sensitiveCombination, normalBoth marketed for normal skin
Overall match 80/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 9.5W.

Same or better

  • $17 less
  • Very close colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy 9.5W

Match price
$35Ulta BeautyUlta Beauty
$17 less (33%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.