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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NP10 dupes and alternatives Natasha Denona

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol9Vegan, applied. RemoveCruelty-free9Oil-free0With SPF4Mineral2

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Only showing matches vegan.

  • 22 matches have no vegan claim listed and are not shown.

Closest shade match: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 35 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
NP10Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Medium coverage
The match
bareMinerals
Medium 35 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$7 less (13%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
NP10Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Polite Society
Medium Tan Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
49
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Super Serum Skin Tint SPF 40

    Paloma ST9
    Shade match 96
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$44 less (85%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    11
    Shade match 87
    $60SephoraSephoraCosts $8 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium, cool pink

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    13
    Shade match 87
    $60SephoraSephoraCosts $8 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: medium, warm golden

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    21W Abura
    Shade match 90
    $50SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 94
    $56SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    6 Medium
    Shade match 87
    $48SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Cool
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$38 less (73%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NP10 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Looks identical
    • Medium light · Neutral undertone

    $36

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP10. Every attribute compared, with its share of the score.

ComparedYour shadeNP10Closest shade matchMedium 35 NeutralScore
Shade match55% of overall99
Colour99#db9e73#d99e74Looks identicalColour difference 0.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 75/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims transfer resistance
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedSPF 20
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Neutral, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP10. Every attribute compared, with its share of the score.

ComparedYour shadeNP10Closest overall alternativeMedium Tan NeutralScore
Shade match55% of overall97
Colour95#db9e73#d99a6cLooks identicalColour difference 1.3 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall49
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Neutral.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 35 Neutral

Match price
$45Ulta BeautyUlta Beauty
$7 less (13%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.