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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YP11 dupes and alternatives Natasha Denona

Medium tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan, applied. RemoveCruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches vegan.

  • 26 matches have no vegan claim listed and are not shown.

Closest shade match: Jane Iredale Beyond Matte Liquid Foundation M12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
YP11Change shade
Depth and undertone: Medium tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Jane Iredale
M12
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
87
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$54Ulta BeautyUlta Beauty
Costs $2 more

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Iconic London Super Smoother Blurring Skin Tint Warm Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
YP11Change shade
Depth and undertone: Medium tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Iconic London
Warm Tan
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
73
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
$17 less (33%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    30 Medium Warm
    Shade match 91
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneMatte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    57
    Wear & performance
    42
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 87
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneMatte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    57
    Wear & performance
    42
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YP11 (Medium tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    430

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430

    • Looks identical
    • Medium tan · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y57

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y57

    • Very close colour
    • Medium tan · Warm · golden undertone

    $35

    SephoraView at Sephora
  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Close colour
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Beyond Matte Liquid Foundation in M12, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YP11. Every attribute compared, with its share of the score.

ComparedYour shadeYP11Closest shade matchM12Score
Shade match55% of overall92
Colour87#ce8747#c88149Very close colourColour difference 2.7 (0 is identical)
Depth95Medium tanMedium tanSameDepth difference: 3.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, normal, oilyBoth marketed for normal skin
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M12.

Same or better

  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Iconic London Super Smoother Blurring Skin Tint in Warm Tan, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YP11. Every attribute compared, with its share of the score.

ComparedYour shadeYP11Closest overall alternativeWarm TanScore
Shade match55% of overall89
Colour84#ce8747#c57e43Close colourColour difference 3.1 (0 is identical)
Depth89Medium tanMedium tanSameDepth difference: 4.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Iconic London Super Smoother Blurring Skin Tint in Warm Tan.

Same or better

  • $17 less
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Jane Iredale Beyond Matte Liquid Foundation M12

Best price
$54Ulta BeautyUlta Beauty
Costs $2 more

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Iconic London Super Smoother Blurring Skin Tint Warm Tan

Best price
$35Ulta BeautyUlta Beauty
$17 less (33%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.