Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
11 of 31 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: Extra light with neutral undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (21%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: fair light cool
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: fair with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$16 less (31%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $17 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$2 less (4%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: Extra light with warm undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourBoth claim a blurring effectNo drying alcohol listed
Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with pink undertones
High confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautySephora$28 less (54%)Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than radiant finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN2.5 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0N1
$34
2 Fair
$36
Birch 1
$39
010 Fair
2C
$30
CN 02 Breeze
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Timeless Hydrating Foundation in 20B Light Beige, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 20B Light Beige.
6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige.
5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation 20B Light Beige
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Fièra Cosmetics All-in-Wonder Concealer + Foundation Beige
Ulta BeautyYour shade $52 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
