Beautler.Your beauty butler

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 dupes and alternatives Natasha Denona

Tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free, applied. RemoveOil-free1With SPF0Mineral0

Avoid an ingredient

Sort

3 of 30

Only showing matches in liquid form, cruelty-free.

  • 10 matches have no formulation listed and are not shown.
  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 23D

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y12Change shade
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Lawless
23D
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
74out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
61
Wear (Wear & performance)
54
Skin (Skin suitability)
28
Shade match
89out of 100
Colour
89
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$5 less (10%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D1
    Shade match 83
    $69SephoraSephoraCosts $17 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: tan to deep neutral

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    335
    Shade match 86
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim not settling into lines

    Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 (Tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Very close colour
    • Tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Very close colour
    • Tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y57

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y57

    • Close colour
    • Medium tan · Warm · golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 23D, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12. Every attribute compared, with its share of the score.

ComparedYour shadeY12Closest match23DScore
Shade match55% of overall89
Colour89#b67c44#b58151Very close colourColour difference 2.4 (0 is identical)
Depth97TanTanSameDepth difference: 1.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Warm · yellowNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, oily, sensitiveBoth marketed for sensitive skin
Overall match 74/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 23D.

Same or better

  • $5 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Full rather than medium coverage
  • Does not claim not settling into lines
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone high vs high
View full match

Where to buy 23D

Best price
$47SephoraSephora
$5 less (10%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.