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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 dupes and alternatives Natasha Denona

Tan · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan5Cruelty-free, applied. RemoveOil-free1With SPF1Mineral1

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Only showing matches cruelty-free.

  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Babassu Foundcealer Dewy Foundation SPF 20 49H Tan-Deep Honey

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y12Change shade
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Tarte
49H Tan-Deep Honey
Depth and undertone: Tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
72
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DG3
    Shade match 92
    $28SephoraSephora$24 less (46%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    28

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: golden caramel - brown skin with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Chocolate Mousse 450G
    Shade match 88
    $37SephoraSephora$15 less (29%)

    Matches: Same warm undertoneBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Deep-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Amazonian Clay Blurring Powder Foundation

    47S tan-deep sand
    Shade match 94
    $40Ulta BeautyUlta Beauty(product price)$12 less (23%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    23D
    Shade match 89
    $47SephoraSephora$5 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal/dry skin

    Retailer shade note: deep with neutral-warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D1
    Shade match 83
    $69SephoraSephoraCosts $17 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: tan to deep neutral

    Medium confidence· Digital match

    View match
  6. #7 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    335
    Shade match 86
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim not settling into lines

    Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    82
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  7. #8 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Amber
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$39.01 less (75%)

    Matches: Very close colourSimilar undertone (neutral vs warm)No drying alcohol listed

    Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    35
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan To Dark Olive
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneMatte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    57
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 (Tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Very close colour
    • Tan · Warm · golden undertone

    $38

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Very close colour
    • Tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y57

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y57

    • Close colour
    • Medium tan · Warm · golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 49H Tan-Deep Honey, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12. Every attribute compared, with its share of the score.

ComparedYour shadeY12Closest match49H Tan-Deep HoneyScore
Shade match55% of overall94
Colour90#b67c44#b87946Very close colourColour difference 2.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 49H Tan-Deep Honey.

Same or better

  • $10 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy 49H Tan-Deep Honey

Match price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.