Beautler.Your beauty butler

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y4 dupes and alternatives Natasha Denona

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol, applied. RemoveVegan1Cruelty-free0Oil-free0With SPF0Mineral2

Avoid an ingredient

Sort

4 of 31

Only showing matches in powder form, with no drying alcohol.

  • 12 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Natasha Denona HY-GLAM Powder Foundation Y4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
Y4Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Natasha Denona
Y4
Depth and undertone: Light · Warm · yellow
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
95
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$55Ulta BeautyUlta Beauty
Costs $3 more

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
Y4Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
IT Cosmetics
Medium
Depth and undertone: Fair
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
73
Wear (Wear & performance)
64
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3WN
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)$14 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with warm neutral undertones

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW20
    Shade match 95
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    66
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y4 (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Very close colour
    • Light · Warm · golden undertone

    $30

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Very close colour
    • Fair · Warm · peach undertone

    $36

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    220

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220

    • Very close colour
    • Fair · Warm undertone

    $30

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N10

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N10

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C4

    L'Oréal Paris True Match Radiant Serum Concealer, shade C4

    • Very close colour
    • Fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona HY-GLAM Powder Foundation in Y4, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y4. Every attribute compared, with its share of the score.

ComparedYour shadeY4Closest shade matchY4Score
Shade match55% of overall97
Colour95#fbc394#f4bf93Looks identicalColour difference 1.4 (0 is identical)
Depth96FairLightCloseDepth difference: 2.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarm · yellowSamefrom retailer shade descriptions
Finish & visual result25% of overall57
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, sensitiveCombinationMarketed for different skin types
Overall match 73/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in Y4.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y4. Every attribute compared, with its share of the score.

ComparedYour shadeY4Closest overall alternativeMediumScore
Shade match55% of overall90
Colour95#fbc394#f9c49aLooks identicalColour difference 1.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.2
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone70Warm · yellowUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 82/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Airbrush Perfecting Powder Foundation in Medium.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Natasha Denona HY-GLAM Powder Foundation Y4

Best price
$55Ulta BeautyUlta Beauty
Costs $3 more

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Airbrush Perfecting Powder Foundation Medium

Best price
$42Ulta BeautyUlta Beauty
$10 less (19%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.