Beautler.Your beauty butler

HY-GLAM Powder Foundation NP16 dupes and alternatives Natasha Denona

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
NP16Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
110 Senegal
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$31 less (56%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
NP16Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Ulta Beauty Collection
Very Deep Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Match price
$16Ulta BeautyUlta Beauty
$39 less (71%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    11
    Shade match 91
    $39SephoraSephora$16 less (29%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 92
    $49SephoraSephora$6 less (11%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $40SephoraSephora$15 less (27%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    73

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $17.99$44SephoraSephora$37.01 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    120 Chad
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$31 less (56%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for the deepest darkest skin w/ neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    48 Deep Cool
    Shade match 81
    $38SephoraSephora$17 less (31%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    70

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: cool blue

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $45Ulta BeautyUlta Beauty$10 less (18%)

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 86
    $42SephoraSephora$13 less (24%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 84
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    40 Walnut
    Shade match 85
    $6.83WalmartWalmart$48.17 less (88%)

    Matches: Same neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    73

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $53SephoraSephora$2 less (4%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    94
    Wear & performance
    51
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 80
    $42SephoraSephora$13 less (24%)

    Matches: Same matte finishBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    73

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  13. Shade match 77
    $40SephoraSephora$15 less (27%)

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    73

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $40Ulta BeautyUlta Beauty(product price)$15 less (27%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: deep brown with pink undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation NP16 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Looks identical
    • Rich deep · Neutral undertone

    $34

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Very close colour
    • Rich deep · Neutral undertone

    $36

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Close colour
    • Rich deep · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal, against Natasha Denona HY-GLAM Powder Foundation in NP16. Every attribute compared, with its share of the score.

ComparedYour shadeNP16Closest shade match110 SenegalScore
Shade match55% of overall96
Colour93#472318#4e261aVery close colourColour difference 1.7 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 110 Senegal.

Same or better

  • $31 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool, against Natasha Denona HY-GLAM Powder Foundation in NP16. Every attribute compared, with its share of the score.

ComparedYour shadeNP16Closest overall alternativeVery Deep CoolScore
Shade match55% of overall84
Colour89#472318#3f2013Very close colourColour difference 2.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 90/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool.

Same or better

  • $39 less
  • Very close colour
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 110 Senegal

Match price
$24Ulta BeautyUlta Beauty
$31 less (56%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool

Match price
$16Ulta BeautyUlta Beauty
$39 less (71%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.