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HY-GLAM Powder Foundation R5 dupes and alternatives Natasha Denona

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Formulation

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Fragrance-free12No drying alcohol13Vegan8Cruelty-free9Oil-free0With SPF0Mineral4

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13 of 30

Only showing matches without talc or dimethicone.

Closest shade match: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
R5Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Basma
30
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$15 less (27%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fièra Cosmetics All-in-Wonder Concealer + Foundation Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
R5Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Fièra Cosmetics
Medium
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Medium coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
69
Wear (Wear & performance)
66
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $55 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Praline 4N
    Shade match 82
    $36SephoraSephora$19 less (35%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    73

    Very close colour · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  2. #4 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    23
    Shade match 94
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$25 less (45%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$25 less (45%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Rosy Light
    Shade match 90
    $17.99Ulta BeautyUlta Beauty$37.01 less (67%)

    Matches: Same cool undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    66
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    22
    Shade match 80
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with neutral peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    24
    Shade match 79
    $40SephoraSephora$15 less (27%)

    Matches: Both claim a skin-like finishClaims long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    28
    Shade match 79
    $40SephoraSephora$15 less (27%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    26
    Shade match 77
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    29
    Shade match 77
    $40SephoraSephora$15 less (27%)

    Matches: Both claim a skin-like finishClaims long-wearingClaims colour stability

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    25
    Shade match 75
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with warm peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation R5 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Toffee

    NARS Radiant Creamy Concealer, shade Toffee

    • Very close colour
    • Light · Cool undertone

    $36

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Close colour
    • Light · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $32

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Close colour
    • Light medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30, against Natasha Denona HY-GLAM Powder Foundation in R5. Every attribute compared, with its share of the score.

ComparedYour shadeR5Closest shade match30Score
Shade match55% of overall97
Colour95#f2b199#efb49cLooks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0CombinationNormal, dry, oilyMarketed for different skin types
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

Fièra Cosmetics All-in-Wonder Concealer + Foundation in Medium, against Natasha Denona HY-GLAM Powder Foundation in R5. Every attribute compared, with its share of the score.

ComparedYour shadeR5Closest overall alternativeMediumScore
Shade match55% of overall90
Colour84#f2b199#e3af99Close colourColour difference 3.2 (0 is identical)
Depth95LightLight mediumCloseDepth difference: 2.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall69
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Medium.

Same or better

  • $10 less
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30

Best price
$40SephoraSephora
$15 less (27%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fièra Cosmetics All-in-Wonder Concealer + Foundation Medium

Best price
$45Ulta BeautyUlta Beauty
$10 less (18%)

Your shade $55 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.