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HY-GLAM Powder Foundation R5 dupes and alternatives Natasha Denona

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
R5Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Basma
30
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$15 less (27%)

Your shade $55 at Ulta Beauty

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
R5Change shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
17 Light Medium Cool
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
70
Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3C1 Dusk
    Shade match 95
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with cool rosy-peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3C2 Pebble
    Shade match 89
    $52SephoraSephora$3 less (5%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    73

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with cool rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Medium
    Shade match 90
    $45Ulta BeautyUlta Beauty$10 less (18%)

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    69
    Wear & performance
    66
    Skin suitability
    68

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: true medium with pink undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    35B Medium Beige
    Shade match 87
    $42SephoraSephora$13 less (24%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    73

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $53SephoraSephora$2 less (4%)

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    94
    Wear & performance
    51
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium with Rosy Undertones

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Medium Cool
    Shade match 89
    $39SephoraSephora$16 less (29%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $36SephoraSephora$19 less (35%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    73

    Very close colour · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Cool
    Shade match 88
    $39SephoraSephora$16 less (29%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$25 less (45%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$25 less (45%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  12. Shade match 88
    $49Ulta BeautyUlta Beauty(product price)$6 less (11%)

    Matches: Same cool undertoneClaims 12-hour wearClaims not settling into lines

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    73

    Close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $14.59TargetTarget$40.41 less (73%)

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    68

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  14. #16 · Doll 10

    Peptide Bounce Flexible Foundation

    Medium
    Shade match 73
    $44Ulta BeautyUlta Beauty$11 less (20%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: Medium with neutral golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 72
    $44Ulta BeautyUlta Beauty$11 less (20%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Rosy Light
    Shade match 90
    $17.99Ulta BeautyUlta Beauty$37.01 less (67%)

    Matches: Same cool undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    66
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. Shade match 81
    $17.99Ulta BeautyUlta Beauty(product price)$37.01 less (67%)

    Matches: Very close colourBoth claim a skin-like finishClaims 24-hour wear

    Differences: Slightly deeperNeutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $39SephoraSephora$16 less (29%)

    Matches: Same cool undertoneClaims long-wearingAdds SPF 50

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium with pink undertones

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    06: Soft Beige
    Shade match 67
    $14Ulta BeautyUlta Beauty(product price)$41 less (75%)

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    73

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: medium beige with a warm undertone

    Medium confidence· Digital match

    View match
  20. Shade match 80
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with neutral peach undertones

    Medium confidence· Digital match

    View match
  21. Shade match 77
    $21.49Ulta BeautyUlta Beauty$33.51 less (61%)

    Matches: Both claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. Shade match 79
    $40SephoraSephora$15 less (27%)

    Matches: Both claim a skin-like finishClaims long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 79
    $40SephoraSephora$15 less (27%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Fit Me Dewy + Smooth Foundation

    130 Buff Beige
    Shade match 78
    $8.98WalmartWalmart$46.02 less (84%)

    Matches: Both claim a lightweight feelAdds SPF 18

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    42
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  25. Shade match 77
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 77
    $40SephoraSephora$15 less (27%)

    Matches: Both claim a skin-like finishClaims long-wearingClaims colour stability

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 75
    $12.59$17.99Ulta BeautyUlta Beauty$42.41 less (77%)

    Matches: Both claim a skin-like finishClaims 24-hour wearBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    54
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. Shade match 75
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium skin with warm peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation R5 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Toffee

    NARS Radiant Creamy Concealer, shade Toffee

    • Very close colour
    • Light · Cool undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    30.5 Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 30.5 Tan

    • Close colour
    • Light · Cool undertone

    $30

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Close colour
    • Light · Cool undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.3 N

    • Close colour
    • Light medium · Neutral · neutral pink undertone

    $32

  5. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Close colour
    • Light medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30, against Natasha Denona HY-GLAM Powder Foundation in R5. Every attribute compared, with its share of the score.

ComparedYour shadeR5Closest shade match30Score
Shade match55% of overall97
Colour95#f2b199#efb49cLooks identicalColour difference 1.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0CombinationNormal, dry, oilyMarketed for different skin types
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool, against Natasha Denona HY-GLAM Powder Foundation in R5. Every attribute compared, with its share of the score.

ComparedYour shadeR5Closest overall alternative17 Light Medium CoolScore
Shade match55% of overall87
Colour79#f2b199#f7b592Close colourColour difference 3.8 (0 is identical)
Depth97LightLightSameDepth difference: 1.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70CombinationCombination, normal, oily, sensitiveBoth marketed for combination skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool.

Same or better

  • $17 less
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30

Best price
$40SephoraSephora
$15 less (27%)

Your shade $55 at Ulta Beauty

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 17 Light Medium Cool

Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.