Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
26 of 30 matches
Only showing matches without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$39 less (71%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$16 less (29%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than neutral undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than neutral undertone
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (31%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: deep with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty$6 less (11%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty$6 less (11%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)$39.01 less (71%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains drying alcohol
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty$13 less (24%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty$42.41 less (77%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than matte finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at Walmart
Walgreens$16.99View at WalgreensCVS$17.99View at CVSUlta Beauty$3 less (5%)Matches: Very close colourSame matte finishClaims 12-hour wear
Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: deep with cool subtle red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Macy's$52View at Macy'sUlta Beauty$52 · out of stockView at Ulta BeautyUlta Beauty$41.01 less (75%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonTarget$25 less (45%)Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at Target
Sephora$31 less (56%)Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · Contains drying alcohol
Retailer shade note: deep skin with yellow undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$36.01 less (65%)Matches: Near-identical swatch colourClaims 32-hour wearClaims transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonTarget$40.41 less (73%)Matches: Same matte finishBoth claim a blurring effectClaims long-wearing
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetTarget$25 less (45%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$25 less (45%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims long-wearing
Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $14 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Described as tan, yours as deepSlightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Described as tan, yours as deep · Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: tan rosy
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraTarget$40.41 less (73%)Matches: Same matte finishBoth claim a blurring effectClaims long-wearing
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$41 less (75%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Described as medium, yours as deepSlightly cooler undertoneBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium or tan skin tones with cool pink undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Described as medium tan, yours as deepSlightly warmer undertoneBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as medium tan, yours as deep · Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, golden undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$7 less (13%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Described as medium, yours as deepSlightly warmer undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Described as medium, yours as deep · Slightly warmer undertone · Natural rather than matte finish · Contains drying alcohol
Retailer shade note: medium with warm undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$15 less (27%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Described as medium, yours as deepNo skin-like finish claimedContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as deep · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: medium neutral
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$15 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Described as medium, yours as deepOlive rather than neutral undertoneNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as deep · Olive rather than neutral undertone · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: medium olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$15 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Described as medium, yours as deepSlightly warmer undertoneNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as deep · Slightly warmer undertone · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: medium golden olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sShowing 12 of 25 matches
The closest shade to Natasha Denona HY-GLAM Powder Foundation NY11 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N8
$16.99
385
$30
410 Almond
$15.99
WN 114 Golden
$22
33.5 Tan Natural
$30
Deep Caramel
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Live Tinted HUESTICK Complexion Stick in 10 Medium, against Natasha Denona HY-GLAM Powder Foundation in NY11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Live Tinted HUESTICK Complexion Stick in 10 Medium.
2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
