Beautler.Your beauty butler

Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil Milk dupes and alternatives NYX Professional Makeup

White · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Sort

2 of 31

Only showing matches in other format.

Closest shade matchClosest overall alternative: ColourPop Jelly Much Gel Eyeshadow Super Cool

The equivalent shade and the most similar eyeshadow overall.

Your shade
NYX Professional Makeup
MilkChange shade
Colour family, undertone and depth: White · Light
Finish and pigmentation: Metallic
The match
ColourPop
Super Cool
Colour family, undertone and depth: White · Light
Finish and pigmentation: Metallic
Overall match
87out of 100
Shade (Shade match)
80
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
50
Shade match
80out of 100
Colour
67
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$9Ulta BeautyUlta Beauty
Costs $3 more

Your shade $6 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Starlight
    Shade match 65
    $12.50Ulta BeautyUlta BeautyCosts $6.50 more

    Glitter

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    65
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: white glitter

    Medium confidence· Digital match

    View match

Why the closest match works

ColourPop Jelly Much Gel Eyeshadow in Super Cool, against NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Milk. Every attribute compared, with its share of the score.

ComparedYour shadeMilkClosest matchSuper CoolScore
Shade match55% of overall80
Colour67#e6e6e6#dbe7e8Slight colour differenceColour difference 5.3 (0 is identical)
Depth100LightLightSameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100WhiteWhiteSameSame colour family
Finish, pigmentation & format30% of overall · 1 of 3 compared100
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Formatnot comparableStickNot listedNot listed for eitherFormat not listed for one product
Wear & performance10% of overall · 2 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableDryNot listedNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Jelly Much Gel Eyeshadow in Super Cool.

Same or better

  • Same finish: metallic
  • Same longevity: long-wearing
  • Both claim crease resistance

Different

  • Small colour difference on the swatch

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedwhite with an icy baby blue flip
BasePowder-based, no siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Super Cool

Best price
$9Ulta BeautyUlta Beauty
Costs $3 more

Your shade $6 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.