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Line Loud Longwear Lip Liner No Wine-ing dupes and alternatives NYX Professional Makeup

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Dior Rouge Dior Contour Lip Liner 510 Wild Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Dior
510 Wild Brown
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Opaque
Shade match
81out of 100
Colour
92
Depth
100
Undertone (Undertone and colour family)
30
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Rare Beauty Kind Words Matte Lip Liner Alluring

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

The match
Rare Beauty
Alluring
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Matte
Overall match
79out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
50
Wear (Wear & performance)
97
Comfort (Comfort & suitability)
70
Best price
$18Ulta BeautyUlta Beauty
Costs $10 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Underrated
    Shade match 76
    $25SephoraSephoraCosts $17 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Brown rather than berry16-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Brown rather than berry · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Whiskey
    Shade match 76
    $24SephoraSephoraCosts $16 more

    Matches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil

    Differences: Neutral rather than cool undertoneBrown rather than berry8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep mahagony

    Medium confidence· Digital match

    View match
  3. #5 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Chiseled Chocolate
    Shade match 67
    $24Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Brown rather than berry

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 72% ingredient overlap

    Differences: Brown rather than berry

    Retailer shade note: cool deep cocoa

    Medium confidence· Digital match

    View match
  4. Shade match 76
    $4Ulta BeautyUlta Beauty(product price)$4 less (50%)

    Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Plum rather than berryDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than berry · Does not claim smudge and transfer · Does not claim waterproof

    Retailer shade note: Deep burgundy

    Medium confidence· Digital match

    View match
  5. #7 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Black Berry
    Shade match 72
    $14.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim waterproof

    Differences: Noticeably different swatch colourDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Rouge Dior Contour Lip Liner

    001 Diormidnight
    Shade match 70
    $35Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Same cool undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: Brown rather than berry8-hour wear rather than long-wearing (longevity)Does not claim waterproof

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 65% ingredient overlap

    Differences: Brown rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  7. #9 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Berry Wine
    Shade match 67
    $4Ulta BeautyUlta Beauty(product price)$4 less (50%)

    Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer · Does not claim waterproof

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Shape and Sculpt Lip Liner

    Silhouette 6
    Shade match 61
    $29SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourRed rather than berryDoes not claim waterproof

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 75% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Does not claim waterproof

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    Luxe Lip Liners

    Brownie
    Shade match 67
    $13Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than berryDoes not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than berry · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  10. #12 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hex
    Shade match 58
    $25SephoraSephoraCosts $17 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  11. #13 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hidden Truth
    Shade match 57
    $25SephoraSephoraCosts $17 more

    Matches: Both claim smudge and transferBoth claim waterproofSame format and precision: pencil

    Differences: Noticeably different swatch colourWarm rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Brown rather than berry · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: Warm Brown

    Medium confidence· Digital match

    View match
  12. #14 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Chai Latte
    Shade match 58
    $5Ulta BeautyUlta Beauty$3 less (38%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourWarm rather than cool undertoneNude rather than berry

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Nude rather than berry · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Cream Glide Lip Liner

    Doppio Espresso
    Shade match 77
    $2Ulta BeautyUlta Beauty(product price)$6 less (75%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneBrown rather than berryNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  14. Shade match 64
    $22SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingSame format and precision: pencilClaims hydration

    Differences: Neutral rather than cool undertoneBrown rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  15. #17 · Milani

    Keep It Full Plumping Lip Liner

    Fire Sign
    Shade match 60
    $11.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than berry8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: rich chocolate brown

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Color Sensational Shaping Lip Liner

    Rich Wine
    Shade match 58
    $8.49Ulta BeautyUlta BeautyCosts $0.49 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDoes not claim waterproofDoes not claim comfort

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Brown'd Out
    Shade match 55
    $24SephoraSephoraCosts $16 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourBrown rather than berry8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  18. #20 · Buxom

    Power Line Plumping Lip Liner

    Creamy Chocolate
    Shade match 62
    $24Ulta BeautyUlta BeautyCosts $16 more

    Matches: Both claim waterproofBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneNude rather than berry8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    70

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: dark nude

    Medium confidence· Digital match

    View match
  19. #21 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Midnight Rouge
    Shade match 63
    $22SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Warm rather than cool undertoneBrown rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: deep reddish brown with golden undertones

    Medium confidence· Digital match

    View match
  20. #22 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Secret Garter
    Shade match 54
    $12Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterBrown rather than berry

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than berry · Does not claim waterproof

    Retailer shade note: rich purple-brown

    Medium confidence· Digital match

    View match
  21. #23 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Fine Line
    Shade match 43
    $24Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    43
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 72% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Brown rather than berry

    Retailer shade note: rich deep neutral brown

    Medium confidence· Digital match

    View match
  22. #24 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Coffee
    Shade match 55
    $14.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same longevity: long-wearingBoth claim waterproofClaims hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Brown rather than berry · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  23. Shade match 46
    $25SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterNude rather than berry

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than berry · Does not claim comfort

    Retailer shade note: dark chocolate nude

    Medium confidence· Digital match

    View match
  24. #26 · Palladio Beauty

    Lip Liner Classic Pencil

    Walnut
    Shade match 58
    $9.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Warm rather than cool undertoneBrown rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  25. #27 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Raisin
    Shade match 52
    $14.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim waterproof

    Differences: Noticeably different swatch colourPlum rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Rose Amber
    Shade match 46
    $24SephoraSephoraCosts $16 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterBrown rather than berry

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: cool taupe brown

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Flirt Alert
    Match not determinedNo swatch colour on one side
    $11.99TargetTargetCosts $3.99 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Low confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Tied Up
    Match not determinedNo swatch colour on one side
    $11.99TargetTargetCosts $3.99 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim waterproof

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Dior Rouge Dior Contour Lip Liner in 510 Wild Brown, against NYX Professional Makeup Line Loud Longwear Lip Liner in No Wine-ing. Every attribute compared, with its share of the score.

ComparedYour shadeNo Wine-ingClosest shade match510 Wild BrownScore
Shade match60% of overall81
Colour92#3c1b16#431e17Very close colourColour difference 2.0 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family0BerryBrownDifferentDifferent colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall79
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 76/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Rouge Dior Contour Lip Liner in 510 Wild Brown.

Same or better

  • Very close colour
  • Neutral rather than cool undertone
  • Both claim smudge and transfer
  • Same format and precision: pencil

Different

  • 8-hour wear longevity instead of long-wearing
  • Does not claim waterproof
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 65%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedNot listed
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Rare Beauty Kind Words Matte Lip Liner in Alluring, against NYX Professional Makeup Line Loud Longwear Lip Liner in No Wine-ing. Every attribute compared, with its share of the score.

ComparedYour shadeNo Wine-ingClosest overall alternativeAlluringScore
Shade match60% of overall77
Colour79#3c1b16#4a2018Close colourColour difference 3.8 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0BerryBrownDifferentDifferent colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall97
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Format and precision85PencilRetractableCloseRetractable rather than pencil
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 79/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Kind Words Matte Lip Liner in Alluring.

Same or better

  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim smudge and transfer
  • Both claim waterproof
  • Both claim comfort
  • Claims hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedrich cool brown
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Dior Rouge Dior Contour Lip Liner 510 Wild Brown

Match price
$35Ulta BeautyUlta Beauty
Costs $27 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Rare Beauty Kind Words Matte Lip Liner Alluring

Best price
$18Ulta BeautyUlta Beauty
Costs $10 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.