Beautler.Your beauty butler

Make 'EM Wonder, 24H Soft Matte Foundation 31 Maple dupes and alternatives NYX Professional Makeup

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol13Vegan5Cruelty-free5Oil-free0With SPF1Mineral3

Avoid an ingredient

Sort

13 of 30

Only showing matches made for sensitive skin.

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 5N2 Cardamom

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
31 MapleChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Laura Mercier
5N2 Cardamom
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $42.89 more

Your shade $11.11 at Walmart

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Dark 25

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
31 MapleChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
bareMinerals
Golden Dark 25
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $28.39 more

Your shade $11.11 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F13.5N
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$3.11 less (28%)

    Matches: Same neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: dark or deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Hydra Nude Foundation

    6N Neutral
    Shade match 93
    $60Ulta BeautyUlta Beauty(product price)Costs $48.89 more

    Matches: Very close colourSame neutral undertoneClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5N1 Cinnamon
    Shade match 95
    $54SephoraSephoraCosts $42.89 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    520 Suede (W)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $41.89 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $30.89 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    500 Suede (W)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $41.89 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    375 Deep Amber
    Shade match 85
    $18.99Ulta BeautyUlta BeautyCosts $7.88 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  8. #10 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    425
    Shade match 95
    $48Ulta BeautyUlta BeautyCosts $36.89 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Medium Deep to Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DN7 Cocoa
    Shade match 90
    $40Ulta BeautyUlta Beauty(product price)Costs $28.89 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: dark brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    340 Kampala
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)Costs $12.89 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: for dark tan skin w/ golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)Costs $4.89 more

    Matches: Same neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 31 Maple (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Looks identical
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 5N2 Cardamom, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 31 Maple. Every attribute compared, with its share of the score.

ComparedYour shade31 MapleClosest shade match5N2 CardamomScore
Shade match55% of overall96
Colour93#a75f3b#a46042Very close colourColour difference 1.8 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 5N2 Cardamom.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Dark 25, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 31 Maple. Every attribute compared, with its share of the score.

ComparedYour shade31 MapleClosest overall alternativeGolden Dark 25Score
Shade match55% of overall94
Colour90#a75f3b#ab6344Very close colourColour difference 2.3 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Dark 25.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same buildable coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 5N2 Cardamom

Best price
$54SephoraSephora
Costs $42.89 more

Your shade $11.11 at Walmart

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Dark 25

Match price
$39.50Ulta BeautyUlta Beauty
Costs $28.39 more

Your shade $11.11 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.