Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa dupes and alternatives NYX Professional Makeup
Very deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Light to medium0
- Medium3
- Full6
- Buildable2
Finish
- Matte2
- Natural0
- Radiant0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 33 matches
Only showing matches with buildable coverage, in liquid form.
- 7 matches have no formulation listed and are not shown.
Closest shade match: Dior Forever Skin Wear Blurring Natural Matte Foundation 9N Neutral
The equivalent shade: scored on colour, depth and undertone only.
39 CocoaChange shade
- Fair Porcelain
- Fair
- Cool Porcelain
- Fair Ivory
- Light
- Light Ivory
- Golden Light
- Golden Caramel
- Golden
- Honey
- Deep Rich
- Deep Truffle
- Deep Ebony
- 15 Buff
- 32 Cappuccino
- 20 Classic Tan
- 39 Cocoacurrent shade
- 22 Medium
- 16 Natural Beige
- 29 Warm Pecan
- 36 Warm Rich
- 41 Warm Walnut
- 11 Classic Ivory
- 13 Light Sand
- 34 Mahogany
- 12 Natural
- 45 Rich Cocoa
- 27 True Caramel
- 17 Medium Olive
- 8 Vanilla
- 21 Neutral Tan
- 31 Maple
- 09 Light Nude
- 30 Light Nutmeg
- 33 Sienna
- 40 Walnut
- 42 Deep Walnut
- 44 Rich Espresso
- 01 Pale
- 10 Nude
- 14 True Beige
- 19 Warm Beige
- 25 Warm Honey
- 35 Soft Mocha
- CAPUCCINO 32
- Cinnamon
- Cool Porcelai
- Golden Carame
- Shade match
- 90out of 100
- Colour
- 91
- Depth
- 94
- Undertone
- 85
SephoraYour shade $14.97 at Walmart
Where to buy 9N Neutral
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyClosest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR172
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
39 CocoaChange shade
- Fair Porcelain
- Fair
- Cool Porcelain
- Fair Ivory
- Light
- Light Ivory
- Golden Light
- Golden Caramel
- Golden
- Honey
- Deep Rich
- Deep Truffle
- Deep Ebony
- 15 Buff
- 32 Cappuccino
- 20 Classic Tan
- 39 Cocoacurrent shade
- 22 Medium
- 16 Natural Beige
- 29 Warm Pecan
- 36 Warm Rich
- 41 Warm Walnut
- 11 Classic Ivory
- 13 Light Sand
- 34 Mahogany
- 12 Natural
- 45 Rich Cocoa
- 27 True Caramel
- 17 Medium Olive
- 8 Vanilla
- 21 Neutral Tan
- 31 Maple
- 09 Light Nude
- 30 Light Nutmeg
- 33 Sienna
- 40 Walnut
- 42 Deep Walnut
- 44 Rich Espresso
- 01 Pale
- 10 Nude
- 14 True Beige
- 19 Warm Beige
- 25 Warm Honey
- 35 Soft Mocha
- CAPUCCINO 32
- Cinnamon
- Cool Porcelai
- Golden Carame
- Overall match
- 81out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 89
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 84
Ulta BeautyYour shade $14.97 at Walmart · product price; shade not separately priced
Where to buy BR172
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
550 Suede C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C
- Looks identical
- Very deep · Cool undertone
$32
60N mahogany
Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany
- Very close colour
- Very deep · Cool undertone
$32
Clove 11.4
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4
- Very close colour
- Very deep · Neutral undertone
$39
9 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral
- Very close colour
- Very deep · Neutral undertone
$42
15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15
- Very close colour
- Deep · Neutral undertone
$42
7C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C
- Very close colour
- Very deep · Cool undertone
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Wear Blurring Natural Matte Foundation in 9N Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Dior Forever Skin Wear Blurring Natural Matte Foundation in 9N Neutral.
Same or better
- Very close colour
- Same neutral undertone
- Same matte finish
- Same buildable coverage
- Claims a blurring effect
- Claims 24-hour wear
Different
- Not marketed for normal skin
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Why the closest overall alternative works
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR172, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR172.
Same or better
- Very close colour
- Similar undertone (cool vs neutral)
- Same matte finish
- Same buildable coverage
- Claims a blurring effect
- Claims 24-hour wear
- Claims a lightweight feel
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Dior Forever Skin Wear Blurring Natural Matte Foundation 9N Neutral
SephoraYour shade $14.97 at Walmart
Closest overall alternative
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR172
Ulta BeautyYour shade $14.97 at Walmart · product price; shade not separately priced
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.