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Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa dupes and alternatives NYX Professional Makeup

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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11 of 33

Only showing matches in liquid form.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Java 375

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
39 CocoaChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Maybelline
Java 375
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$2.98 less (20%)

Your shade $14.97 at Walmart · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    550N
    Shade match 91
    $69SephoraSephoraCosts $54.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR172
    Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $54.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    9N Neutral
    Shade match 90
    $60SephoraSephoraCosts $45.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 93
    $49SephoraSephoraCosts $34.03 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep skin with neutral red undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    60N Mahogany
    Shade match 88
    $42SephoraSephoraCosts $27.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $39.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  7. #8 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    560O
    Shade match 81
    $69SephoraSephoraCosts $54.03 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Olive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than neutral undertone · Full rather than buildable coverage

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  8. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    37N Brilliant
    Shade match 91
    $47SephoraSephoraCosts $32.03 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  9. #10 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    540C
    Shade match 92
    $53SephoraSephoraCosts $38.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  10. #11 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    510 Deep
    Shade match 95
    $52SephoraSephoraCosts $37.03 more

    Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Looks identical
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Matte + Poreless Foundation in Java 375, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.

ComparedYour shade39 CocoaClosest matchJava 375Score
Shade match55% of overall99
Colour98#6f4432#704532Looks identicalColour difference 0.5 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Combination, normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Java 375.

Same or better

  • $2.98 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap
View full match

Where to buy Java 375

Match price
$11.99Ulta BeautyUlta Beauty
$2.98 less (20%)

Your shade $14.97 at Walmart · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.