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Make 'EM Wonder, 24H Soft Matte Foundation 44 Rich Espresso dupes and alternatives NYX Professional Makeup

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol2Vegan1Cruelty-free3Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.

  • 20 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Saie Glowy Super Skin Tint Foundation 36

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
44 Rich EspressoChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
Saie
36
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
82out of 100
Colour
69
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $32.47 more

Your shade $7.53 at Walmart

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 48 Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
44 Rich EspressoChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Buildable coverage
The match
Rare Beauty
48 Deep Cool
Depth and undertone: Rich deep · Cool · blue
Finish and coverage: Matte · Medium coverage
Overall match
73out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $30.47 more

Your shade $7.53 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 74
    $49SephoraSephoraCosts $41.47 more

    Matches: Same cool undertoneClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 44 Rich Espresso (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Saie Glowy Super Skin Tint Foundation in 36, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 44 Rich Espresso. Every attribute compared, with its share of the score.

ComparedYour shade44 Rich EspressoClosest shade match36Score
Shade match55% of overall82
Colour69#340f05#422017Slight colour differenceColour difference 5.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall56
Skin type56Combination, normal, oilyNormal, dry, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 71/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glowy Super Skin Tint Foundation in 36.

Same or better

  • Same cool undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 44 Rich Espresso. Every attribute compared, with its share of the score.

ComparedYour shade44 Rich EspressoClosest overall alternative48 Deep CoolScore
Shade match55% of overall78
Colour63#340f05#461b0bSlight colour differenceColour difference 5.8 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · blueClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Combination, normal, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 73/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 48 Deep Cool.

Same or better

  • Same cool undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Saie Glowy Super Skin Tint Foundation 36

Best price
$40SephoraSephora
Costs $32.47 more

Your shade $7.53 at Walmart

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 48 Deep Cool

Best price
$38SephoraSephora
Costs $30.47 more

Your shade $7.53 at Walmart

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.