Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $7.53 at Walmart · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $7.53 at Walmart
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $4.44 moreMatches: Same cool undertoneSame matte finishClaims long-wearing
Differences: Full rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty(product price)Costs $0.47 moreMatches: Very close colourSame matte finish
Differences: Slightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than buildable coverage
Retailer shade note: deep skin tones with a warm undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.47 moreMatches: Same cool undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: rich deepest with cool blue undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
SephoraCosts $31.47 moreMatches: Same cool undertoneSame matte finishClaims 24-hour wear
Differences: Full rather than buildable coverageNot marketed for combination skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage · Not marketed for combination skin
Retailer shade note: very rich with red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)Costs $6.47 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Olive rather than cool undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than cool undertone
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $32.47 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Noticeably different swatch colourMedium rather than buildable coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Medium rather than buildable coverage
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $16.47 moreMatches: Same matte finishClaims long-wearingClaims not settling into lines
Differences: Neutral rather than cool undertoneFull rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than buildable coverage
Retailer shade note: for the deepest darkest skin w/ neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $30.47 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: cool blue
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.47 moreMatches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: rich deep with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8.47 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourMedium rather than buildable coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $8.47 moreMatches: Very close colourSame cool undertoneClaims 12-hour wear
Differences: Radiant rather than matte finishLight rather than buildable coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than matte finish · Light rather than buildable coverage
Retailer shade note: deep espresso with cool undertones
Low confidence· Digital match
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30
Every store that sells this shade · prices as last checked
Walmart$8.69View at WalmartTarget$15.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSUlta Beauty$16View at Ulta BeautyUlta BeautyCosts $12.47 moreMatches: Same cool undertoneSame matte finishClaims long-wearing
Differences: Noticeably different swatch colourFull rather than buildable coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Full rather than buildable coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $32.47 moreMatches: Same cool undertoneClaims a skin-like finishClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: rich skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $38.47 moreMatches: Claims a blurring effectClaims long-wearingClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: mid rich - neutral, slightly warm golden
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)Costs $8.46 moreMatches: Same cool undertoneSame buildable coverageClaims long-wearing
Differences: Radiant rather than matte finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than matte finish
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)Costs $32.47 moreMatches: Same matte finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneFull rather than buildable coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than buildable coverage
Retailer shade note: rich brown skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $32.47 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourNeutral rather than cool undertoneMedium rather than buildable coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than buildable coverage
Retailer shade note: deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $11.46 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourMedium rather than buildable coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $32.47 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourFull rather than buildable coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Full rather than buildable coverage
Retailer shade note: rich brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $10.46 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Noticeably different swatch colourFull rather than buildable coverageNot marketed for combination/normal/oily skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Full rather than buildable coverage · Not marketed for combination/normal/oily skin
Retailer shade note: deep, rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraUlta Beauty(product price)Costs $27.47 moreMatches: Same cool undertoneSame matte finishSame buildable coverage
Differences: Noticeably different swatch colourNot marketed for normal/oily skin
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Not marketed for normal/oily skin
Retailer shade note: very rich with cool undertones for all-over
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6.47 moreMatches: Same matte finishSame buildable coverageClaims a blurring effect
Differences: Slightly warmer undertone
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone
Retailer shade note: deep skin tones with a warm undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $31.47 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Noticeably different swatch colourFull rather than buildable coverageNot marketed for normal skin
Visibly different colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Full rather than buildable coverage · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $34.47 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Noticeably different swatch colourFull rather than buildable coverage
Visibly different colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Full rather than buildable coverage
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $10.46 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneFull rather than buildable coverageNot marketed for combination/normal/oily skin
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Not marketed for combination/normal/oily skin
Retailer shade note: very deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraSephoraCosts $31.47 moreMatches: Same matte finishClaims a blurring effectClaims a lightweight feel
Differences: Noticeably different swatch colourNeutral rather than cool undertoneLight rather than buildable coverage
Slight colour difference · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Light rather than buildable coverage
Retailer shade note: DEEP WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $32.47 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourFull rather than buildable coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Full rather than buildable coverage
Retailer shade note: deep brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $41.47 moreMatches: Same cool undertoneClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than buildable coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: deep rich with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraShowing 12 of 28 matches
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 44 Rich Espresso (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Ganache
$36
NW65
$30
63N espresso neutral
$32
30NC
$30
9N
$38
Chocolate Chip 8.7 Red
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
about-face THE PERFORMER Skin-Focused Foundation in RD2COOL, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 44 Rich Espresso. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in RD2COOL.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 44 Rich Espresso. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
about-face THE PERFORMER Skin-Focused Foundation RD2COOL
Ulta BeautyYour shade $7.53 at Walmart · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan
Ulta BeautyYour shade $7.53 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
