Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $16 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSUlta Beauty$4.01 less (25%)Matches: Very close colourSame matte finishClaims 12-hour wear
Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame matte finishClaims long-wearing
Differences: Slightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than buildable coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$3.01 less (19%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than buildable coverage
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$7.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame buildable coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finish
Very close colour · Natural · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$1.01 less (6%)Matches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Medium rather than buildable coverage
Very close colour · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Low confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephoraCosts $30 moreMatches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $30 moreMatches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: mid light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)$7.25 less (45%)Matches: Very close colourClaims a blurring effectClaims a lightweight feel
Differences: Neutral rather than cool undertoneLight rather than buildable coverage
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Light rather than buildable coverage
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta Beauty$12.11 less (76%)Matches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than buildable coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than buildable coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyTarget$1.41 less (9%)Matches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Slightly lighterFull rather than buildable coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Full rather than buildable coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$2.01 less (13%)Matches: Very close colourClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than buildable coverage
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$6 less (38%)Matches: Very close colourClaims long-wearing
Differences: Radiant rather than matte finishFull rather than buildable coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than matte finish · Full rather than buildable coverage
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $47 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than matte finishFull rather than buildable coverage
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than buildable coverage
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.99 moreMatches: Very close colourClaims a skin-like finishClaims 24-hour wear
Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than buildable coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than buildable coverage
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta BeautyCosts $47 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than matte finishFull rather than buildable coverage
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than buildable coverage
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyUlta Beauty$0.01 less (0%)Matches: Very close colourClaims a skin-like finishClaims long-wearing
Differences: Dewy rather than matte finishLight rather than buildable coverage
Very close colour · Dewy · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Dewy rather than matte finish · Light rather than buildable coverage
Low confidence· Digital match
Palladio Beauty Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautyTarget$15.99View at TargetTarget$1.01 less (6%)Natural · Medium coverage
Differences: Slightly lighterNatural rather than matte finishMedium rather than buildable coverage
Colour not compared · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than buildable coverage
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetTargetCosts $14 moreMatches: Same buildable coverageClaims a skin-like finishClaims long-wearing
Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$10.40 less (65%)Matches: Very close colourSame matte finish
Differences: Described as medium, yours as lightSlightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as medium, yours as light · Slightly warmer undertone · Full rather than buildable coverage
Retailer shade note: medium or tan skin tones with a yellow undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyUlta Beauty(product price)$8 less (50%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Described as medium, yours as lightFull rather than buildable coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as medium, yours as light · Full rather than buildable coverage
Retailer shade note: medium or tan skin tones with cool pink undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23.50 moreMatches: Very close colourSame matte finishClaims not settling into lines
Differences: Described as tan, yours as lightNeutral rather than cool undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: tan/dark skin w/ neutral to golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23.50 moreMatches: Very close colourSame matte finishClaims not settling into lines
Differences: Described as tan, yours as lightNeutral rather than cool undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: tan skin w/ neutral to golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $53 moreMatches: Very close colourSame matte finishClaims 24-hour wear
Differences: Described as medium, yours as lightNeutral rather than cool undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as medium, yours as light · Neutral rather than cool undertone · Full rather than buildable coverage
Retailer shade note: medium with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $24 moreMatches: Very close colourSame matte finishClaims long-wearing
Differences: Described as tan, yours as lightSlightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as tan, yours as light · Slightly warmer undertone · Full rather than buildable coverage
Retailer shade note: for tan skin with warm neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (13%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Described as medium, yours as lightMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as medium, yours as light · Medium rather than buildable coverage
Retailer shade note: true medium with a cool undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Golden Light (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
11C
$30
40.5 Deep
$30
Sand
$12
045 Tan
400 Caramel
C8
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW46, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NW46.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR92, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR92.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NW46
SephoraYour shade $16 at Ulta Beauty
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR92
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
