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Make 'EM Wonder, 24H Soft Matte Foundation Golden Light dupes and alternatives NYX Professional Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW46

The equivalent shade and the most similar foundation overall.

Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Tan 335
    Shade match 85
    $11.99Ulta BeautyUlta Beauty$4.01 less (25%)

    Matches: Very close colourSame matte finishClaims 12-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  4. #5 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Timeless Hydrating Foundation

    44N Tan Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $46SephoraSephoraCosts $30 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $46SephoraSephoraCosts $30 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: mid light to medium - neutral

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly lighterFull rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Full rather than buildable coverage

    Low confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 77
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  10. #11 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 77
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  11. Shade match 84
    $17.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Very close colourClaims a skin-like finishClaims 24-hour wear

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  12. #13 · Palladio Beauty

    Skin Tint

    Medium Sand
    Shade match 85
    $15.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Very close colourClaims a skin-like finishClaims long-wearing

    Differences: Dewy rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    38
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Dewy · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Dewy rather than matte finish · Light rather than buildable coverage

    Low confidence· Digital match

    View match
  13. #14 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 60
    $30TargetTargetCosts $14 more

    Matches: Same buildable coverageClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    60
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish

    Low confidence· Digital match

    View match
  14. Shade match 40
    $5.60$8Ulta BeautyUlta Beauty$10.40 less (65%)

    Matches: Very close colourSame matte finish

    Differences: Described as medium, yours as lightSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as light · Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light

    View match
  15. Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Described as medium, yours as lightFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as light · Full rather than buildable coverage

    Retailer shade note: medium or tan skin tones with cool pink undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light

    View match
  16. Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Described as tan, yours as lightNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: tan/dark skin w/ neutral to golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light

    View match
  17. Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Described as tan, yours as lightNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: tan skin w/ neutral to golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light

    View match
  18. #19 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    11: Medium Neutral
    Shade match 40
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Described as medium, yours as lightMedium rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as light · Medium rather than buildable coverage

    Retailer shade note: true medium with a cool undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Golden Light (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Close colour
    • Medium tan · Cool undertone

    $30

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Close colour
    • Medium tan

    $12

  4. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW46, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden Light. Every attribute compared, with its share of the score.

ComparedYour shadeGolden LightClosest matchNW46Score
Shade match55% of overall96
Colour94#c3835e#c08057Very close colourColour difference 1.6 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW46.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listPowder-based, moderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy NW46

Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.