Make 'EM Wonder, 24H Soft Matte Foundation 44 Rich Espresso dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims a blurring effect· Claims long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
80
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: mid rich - neutral, slightly warm golden
Matches: Same cool undertone· Claims a skin-like finish· Claims long-wearing
Differences: Noticeably different swatch colour· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
74
Finish & visual result
68
Wear & performance
40
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: deep rich with cool undertones
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 44 Rich Espresso (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
about-face THE PERFORMER Skin-Focused Foundation in RD2COOL, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 44 Rich Espresso. Every attribute compared, with its share of the score.
ComparedYour shade44 Rich EspressoClosest matchRD2COOLHow they compareScore
Shade match55% of overall95
Colour60%92#340f05#3a0f04Very close colourColour difference 2.0 (0 is identical)
Overall match 80/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $17.47 more
Sephora
