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Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony dupes and alternatives NYX Professional Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 30 Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 65 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
72out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Best price
$17.99SephoraSephora
Costs $1.99 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $48Ulta BeautyUlta BeautyCosts $32 more

    Matches: Same neutral undertoneClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 64
    $40SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 73
    $58SephoraSephoraCosts $42 more

    Matches: Same neutral undertoneSame buildable coverageClaims a blurring effect

    Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 69
    $17.99$44SephoraSephoraCosts $1.99 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for combination/normal/oily skin

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for combination/normal/oily skin

    Retailer shade note: deep, rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Nearest in this range
    • Rich deep · Neutral undertone

    $12.99

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Nearest in this range
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 30 Rich Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Ebony. Every attribute compared, with its share of the score.

ComparedYour shadeDeep EbonyClosest shade match30 Rich NeutralScore
Shade match55% of overall85
Colour75#340e01#34180cClose colourColour difference 4.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 68/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 30 Rich Neutral.

Same or better

  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 65 N, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Ebony. Every attribute compared, with its share of the score.

ComparedYour shadeDeep EbonyClosest overall alternativeDeepest 65 NScore
Shade match55% of overall83
Colour72#340e01#401e14Close colourColour difference 4.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Combination, normal, oilySensitiveMarketed for different skin types
Overall match 72/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Deepest 65 N.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for combination/normal/oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listmoderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 30 Rich Neutral

Best price
$58SephoraSephora
Costs $42 more

Your shade $16 at Ulta Beauty

Closest overall alternative

ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Deepest 65 N

Best price
$17.99SephoraSephora
Costs $1.99 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.