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Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony dupes and alternatives NYX Professional Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 Chocolate Butta

The equivalent shade: scored on colour, depth and undertone only.

Shade match
87out of 100
Colour
92
Depth
100
Undertone
65
Match price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty · lowest price $8.69 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F20NC

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F19NW
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than neutral undertone

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  2. Shade match 73
    $40SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourMedium rather than buildable coverage

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Medium rather than buildable coverage

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F20NC
    Shade match 73
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Same matte finishSame buildable coverageClaims a blurring effect

    Differences: Slightly warmer undertone

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone

    Retailer shade note: deep skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $17.99$44SephoraSephoraCosts $1.99 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than buildable coverageNot marketed for combination/normal/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination/normal/oily skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Cocoa
    Shade match 71
    $11.97WalmartWalmart$4.03 less (25%)

    Matches: Same matte finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  6. Shade match 78
    $46SephoraSephoraCosts $30 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: dark deep to rich - neutral, slightly warm

    Medium confidence· Digital match

    View match
  7. #9 · Natasha Denona

    HY-GLAM Powder Foundation

    NP16
    Shade match 76
    $55Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than buildable coverageNot marketed for normal/oily skin

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    33

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Medium rather than buildable coverage · Not marketed for normal/oily skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Foundation

    17 Neutral
    Shade match 72
    $52SephoraSephoraCosts $36 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than buildable coverage

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 77
    $48Ulta BeautyUlta BeautyCosts $32 more

    Matches: Same neutral undertoneClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    48 Deep Cool
    Shade match 71
    $38SephoraSephoraCosts $22 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    90

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: cool blue

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 68
    $42SephoraSephoraCosts $26 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Noticeably different swatch colourSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  12. Shade match 77
    $46SephoraSephoraCosts $30 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: dark rich - neutral, slightly warm

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 64
    $40SephoraSephoraCosts $24 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    64
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 61
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Same matte finish

    Differences: Noticeably different swatch colourOlive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    61
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Olive rather than neutral undertone · Full rather than buildable coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  15. #17 · Palladio Beauty

    Build + Blend Foundation Stick

    Warm Brown
    Shade match 74
    $14.99Ulta BeautyUlta Beauty$1.01 less (6%)

    Matches: Claims a skin-like finishClaims long-wearingClaims a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Low confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Complexion Crush Foundation

    Very Deep Cool
    Shade match 69
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $58SephoraSephoraCosts $42 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: deep with rich neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Natasha Denona

    HY-GLAM Powder Foundation

    N17
    Shade match 72
    $55Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than buildable coverageNot marketed for normal/oily skin

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    33

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Medium rather than buildable coverage · Not marketed for normal/oily skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  19. Shade match 73
    $58SephoraSephoraCosts $42 more

    Matches: Same neutral undertoneSame buildable coverageClaims a blurring effect

    Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 70
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same neutral undertoneSame buildable coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural matte rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    77
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Natural matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural matte rather than matte finish

    Retailer shade note: deep shade with neutral-to-warm undertones

    Low confidence· Digital match

    View match
  21. Shade match 75
    $15.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Same buildable coverageClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Radiant rather than matte finish

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  22. Shade match 69
    $17.99$44SephoraSephoraCosts $1.99 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for combination/normal/oily skin

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for combination/normal/oily skin

    Retailer shade note: deep, rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Nearest in this range
    • Rich deep · Neutral undertone

    $12.99

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Nearest in this range
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Chocolate Butta, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Ebony. Every attribute compared, with its share of the score.

ComparedYour shadeDeep EbonyClosest shade matchChocolate ButtaScore
Shade match55% of overall87
Colour92#340e01#331204Very close colourColour difference 1.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 67/100Shade match 87/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Chocolate Butta.

Same or better

  • Very close colour
  • Light rather than buildable coverage
  • Claims 12-hour wear
  • Adds SPF 30

Different

  • Slightly cooler undertone
  • Radiant finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 30
Overlap

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F20NC, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Ebony. Every attribute compared, with its share of the score.

ComparedYour shadeDeep EbonyClosest overall alternativeF20NCScore
Shade match55% of overall85
Colour89#340e01#37160fVery close colourColour difference 2.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F20NC.

Same or better

  • $8 less
  • Very close colour
  • Same matte finish
  • Full rather than buildable coverage

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 Chocolate Butta

Match price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty · lowest price $8.69 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F20NC

Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.