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Make 'EM Wonder, 24H Soft Matte Foundation Cool Porcelai dupes and alternatives NYX Professional Makeup

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light 8 Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $14.99 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 22B Light Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$42SephoraSephora
Costs $27.01 more

Your shade $14.99 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1C1 Cool Bone
    Shade match 92
    $52SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperMedium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: light with cool rosy-peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$6.99 less (47%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Neutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    0N1 Alabaster
    Shade match 90
    $52SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame matte finishClaims 36-hour wear

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: lightest with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for fair cool skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $53SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame cool undertoneClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: fair - light with cool pink undertones

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $36SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Medium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: light / medium - cool

    Medium confidence· Digital match

    View match
  7. #9 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N0 Porcelain
    Shade match 83
    $52Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Very close colourSame matte finishClaims 36-hour wear

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $54SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $48SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: for light skintones with cool rosy undertones

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $50SephoraSephoraCosts $35.01 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: Very light with cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $48SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage

    Retailer shade note: very fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.5
    Shade match 87
    $39SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage

    Retailer shade note: fair beige with neutral undertones for light skin

    Medium confidence· Digital match

    View match
  13. #15 · R.E.M. Beauty

    Sweetener Foundation

    light 5 n
    Shade match 89
    $35Ulta BeautyUlta BeautyCosts $20.01 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Neutral rather than cool undertoneNot marketed for normal/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for normal/oily skin

    Retailer shade note: light with neutral, slightly cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light
    Shade match 87
    $39SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  15. #17 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Light
    Shade match 87
    $39SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  16. #18 · Essence

    Foundation Stick

    150
    Shade match 77
    $6.99Ulta BeautyUlta Beauty$8 less (53%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: light with warm rosy undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $49Ulta BeautyUlta BeautyCosts $34.01 more

    Matches: Very close colourSame cool undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishLight rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Light rather than buildable coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  18. #20 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 02
    Shade match 86
    $44SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Beige Rose
    Shade match 97
    $19.99WalgreensWalgreensCosts $5 more

    Matches: Near-identical swatch colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for combination/normal/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for combination/normal/oily skin

    Medium confidence· Digital match

    View match
  20. Shade match 94
    $49SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: for fair skin with cool undertones

    Medium confidence· Digital match

    View match
  21. Shade match 97
    $48SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: light tan with pink undertones

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $46SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: fair skin with cool/pinky undertones

    Medium confidence· Digital match

    View match
  23. Shade match 94
    $58SephoraSephoraCosts $43.01 more

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Natural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: medium skin with pink undertones

    Medium confidence· Digital match

    View match
  24. Shade match 94
    $49Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Very close colourSame cool undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishLight rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Light rather than buildable coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  25. #27 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 6
    Shade match 94
    $51.50Ulta BeautyUlta Beauty(product price)Costs $36.51 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Light rather than buildable coverage

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    101 Classic Ivory
    Shade match 86
    $14.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    LIGHT 2
    Shade match 97
    $38SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cool Porcelai (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Looks identical
    • Fair · Cool · rosy undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    160C

    Rare Beauty Liquid Touch Brightening Concealer, shade 160C

    • Looks identical
    • Light · Cool · pink undertone

    $24

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 270

    • Very close colour
    • Light · Cool undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2.5C

    • Very close colour
    • Light · Cool undertone

    $38

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1C1

    • Very close colour
    • Fair · Cool undertone

    $34

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    24.0 Medium Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 24.0 Medium Beige

    • Very close colour
    • Light · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 8 Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cool Porcelai. Every attribute compared, with its share of the score.

ComparedYour shadeCool PorcelaiClosest shade matchLight 8 CoolScore
Shade match55% of overall99
Colour98#f4c0a6#f5c2a7Looks identicalColour difference 0.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 8 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 22B Light Beige, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cool Porcelai. Every attribute compared, with its share of the score.

ComparedYour shadeCool PorcelaiClosest overall alternative22B Light BeigeScore
Shade match55% of overall97
Colour96#f4c0a6#f0c0a9Looks identicalColour difference 1.2 (0 is identical)
Depth99FairLightCloseDepth difference: 0.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 22B Light Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light 8 Cool

Match price
$41Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $14.99 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 22B Light Beige

Best price
$42SephoraSephora
Costs $27.01 more

Your shade $14.99 at Walmart

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.