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Make 'EM Wonder, 24H Soft Matte Foundation Deep Truffle dupes and alternatives NYX Professional Makeup

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol4Vegan0Cruelty-free1Oil-free2With SPF1Mineral0

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Only showing matches with full coverage, with a matte finish.

Closest shade matchClosest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 140 Angola

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
Deep TruffleChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Juvia's Place
140 Angola
Depth and undertone: Very deep · Olive · warm olive
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
85out of 100
Colour
90
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    470
    Shade match 82
    $40SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly lighterSlightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 126 Espresso
    Shade match 81
    $49Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Same neutral undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Truffle (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Slight colour difference
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Truffle. Every attribute compared, with its share of the score.

ComparedYour shadeDeep TruffleClosest match140 AngolaScore
Shade match55% of overall85
Colour90#733213#6f331bVery close colourColour difference 2.3 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 140 Angola

Match price
$24Ulta BeautyUlta Beauty
Costs $8 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.