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Make 'EM Wonder, 24H Soft Matte Foundation Deep Truffle dupes and alternatives NYX Professional Makeup

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol8Vegan0Cruelty-free1Oil-free2With SPF2Mineral1

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
Deep TruffleChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Buildable coverage
The match
IT Cosmetics
Deep
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    140 Angola
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: for deep dark skin w/ a warm olive undertone

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    470
    Shade match 82
    $40SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 82
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Slightly lighterSlightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  4. #5 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Royal Bonbon
    Shade match 94
    $3.89$5.99Ulta BeautyUlta Beauty$12.11 less (76%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    CN 126 Espresso
    Shade match 81
    $49Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Same neutral undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · KimChi Chic Beauty

    A Really Good Foundation

    137D
    Shade match 83
    $29Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneNatural matte rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Deep with Cool Red Undertones

    Medium confidence· Digital match

    View match
  7. #8 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DN4
    Shade match 86
    $58Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 12-hour wear

    Differences: Natural matte rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural matte rather than matte finish · Full rather than buildable coverage

    Retailer shade note: dark neutral with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Truffle (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Slight colour difference
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Truffle. Every attribute compared, with its share of the score.

ComparedYour shadeDeep TruffleClosest matchDeepScore
Shade match55% of overall96
Colour94#733213#763116Very close colourColour difference 1.6 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (limonene)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 50
Overlap
View full match

Where to buy Deep

Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.