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Make 'EM Wonder, 24H Soft Matte Foundation 45 Rich Cocoa dupes and alternatives NYX Professional Makeup

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol9Vegan3Cruelty-free3Oil-free0With SPF3Mineral2

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11 of 30

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit AI Filter Cushion 55N ESPRESSO

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
45 Rich CocoaChange shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
TIRTIR
55N ESPRESSO
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
74out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
83out of 100
Colour
78
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $10.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW65
    Shade match 75
    $39SephoraSephoraCosts $24.03 more

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims 24-hour wear

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    100 Sudan
    Shade match 73
    $14.40$24Ulta BeautyUlta Beauty$0.57 less (4%)

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims long-wearing

    Differences: Noticeably different swatch colourFull rather than buildable coverage

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Full rather than buildable coverage

    Retailer shade note: for the deepest darkest skin w/ a cool undertone

    Medium confidence· Digital match

    View match
  3. #4 · Live Tinted

    HUESTICK Complexion Stick

    01 Deep
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $27.03 more

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    10N
    Shade match 77
    $49SephoraSephoraCosts $34.03 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    64W espresso warm
    Shade match 73
    $42SephoraSephoraCosts $27.03 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  6. #7 · TIRTIR

    Mask Fit Red Cushion

    55N ESPRESSO
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)Costs $10.03 more

    Matches: Same neutral undertoneSame matte finishClaims 24-hour wear

    Differences: Noticeably different swatch colourFull rather than buildable coverage

    Score details
    Shade match
    67
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Full rather than buildable coverage

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN6 Espresso
    Shade match 70
    $40Ulta BeautyUlta Beauty(product price)Costs $25.03 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourFull rather than buildable coverage

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Full rather than buildable coverage

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool
    Shade match 74
    $39SephoraSephoraCosts $24.03 more

    Matches: Similar undertone (cool vs neutral)Claims long-wearingAdds SPF 50

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  9. #10 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Java Dream
    Shade match 66
    $14.50Ulta BeautyUlta Beauty(product price)$0.47 less (3%)

    Matches: Similar undertone (cool vs neutral)Same matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourFull rather than buildable coverage

    Score details
    Shade match
    66
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Full rather than buildable coverage

    Retailer shade note: deep shade with cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · NARS

    Natural Matte Longwear Foundation

    AMBATO
    Shade match 63
    $55SephoraSephoraCosts $40.03 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Noticeably different swatch colourFull rather than buildable coverage

    Score details
    Shade match
    63
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Full rather than buildable coverage

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 45 Rich Cocoa (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit AI Filter Cushion in 55N ESPRESSO, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 45 Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shade45 Rich CocoaClosest match55N ESPRESSOScore
Shade match55% of overall83
Colour78#271711#332016Close colourColour difference 3.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 74/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 55N ESPRESSO.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap
View full match

Where to buy 55N ESPRESSO

Match price
$25Ulta BeautyUlta Beauty
Costs $10.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.