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Make 'EM Wonder, 24H Soft Matte Foundation 30 Light Nutmeg dupes and alternatives NYX Professional Makeup

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol9Vegan4Cruelty-free4Oil-free0With SPF1Mineral1

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10 of 32

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
30 Light NutmegChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Juvia's Place
Cabo - Medium 1
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
Costs $6.40 more

Your shade $13.60 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral
    Shade match 97
    $42SephoraSephoraCosts $28.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for tan-dark neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW50
    Shade match 97
    $39SephoraSephoraCosts $25.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW55
    Shade match 93
    $39SephoraSephoraCosts $25.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: rich mahogany with neutral undertones for deep dark skin

    Medium confidence· Digital match

    View match
  4. #5 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Toffee
    Shade match 94
    $38SephoraSephoraCosts $24.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: for rich skin

    Medium confidence· Digital match

    View match
  5. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nutmeg
    Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$0.61 less (4%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW57
    Shade match 88
    $39SephoraSephoraCosts $25.40 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: rich mahogany with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  7. #8 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Deep 50 Warm
    Shade match 85
    $42SephoraSephoraCosts $28.40 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: for dark warm skin with a golden hue

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW33
    Shade match 84
    $39SephoraSephoraCosts $25.40 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: medium deep with rosy undertones

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Face Tape Full Coverage Foundation

    53H Deep Honey
    Shade match 84
    $42Ulta BeautyUlta BeautyCosts $28.40 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 30 Light Nutmeg (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Looks identical
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Looks identical
    • Deep tan · Warm undertone

    $32

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Looks identical
    • Deep tan · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 30 Light Nutmeg. Every attribute compared, with its share of the score.

ComparedYour shade30 Light NutmegClosest matchCabo - Medium 1Score
Shade match55% of overall97
Colour96#ac6c49#ad6f4eLooks identicalColour difference 1.2 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listNo ingredient list
FragranceNo ingredient listNo ingredient list
Drying alcoholNo ingredient listNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy Cabo - Medium 1

Match price
$20Ulta BeautyUlta Beauty
Costs $6.40 more

Your shade $13.60 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.