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Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa dupes and alternatives NYX Professional Makeup

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan2Cruelty-free2Oil-free1With SPF3Mineral1

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12 of 33

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Juvia's Place I am Magic Powder Foundation Angola - Dark 1

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
39 CocoaChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Juvia's Place
Angola - Dark 1
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
91
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
Costs $5.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    550N
    Shade match 91
    $69SephoraSephoraCosts $54.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Bronze
    Shade match 92
    $39SephoraSephoraCosts $24.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    405
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1.02 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Slightly deeperFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Full rather than buildable coverage

    Retailer shade note: cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 93
    $49SephoraSephoraCosts $34.03 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep skin with neutral red undertones

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    60N Mahogany
    Shade match 88
    $42SephoraSephoraCosts $27.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $39.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  7. #8 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    560O
    Shade match 81
    $69SephoraSephoraCosts $54.03 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Olive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than neutral undertone · Full rather than buildable coverage

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  8. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Sweet Espresso
    Shade match 87
    $14.50Ulta BeautyUlta Beauty(product price)$0.47 less (3%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  9. #10 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Carob
    Shade match 85
    $14.95Ulta BeautyUlta Beauty$0.02 less (0%)

    Matches: Very close colourSame matte finishAdds SPF 15

    Differences: Full rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  10. #11 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 094
    Shade match 90
    $42.50Ulta BeautyUlta BeautyCosts $27.53 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  11. #12 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    540C
    Shade match 92
    $53SephoraSephoraCosts $38.03 more

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 39 Cocoa (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Looks identical
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I am Magic Powder Foundation in Angola - Dark 1, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 39 Cocoa. Every attribute compared, with its share of the score.

ComparedYour shade39 CocoaClosest matchAngola - Dark 1Score
Shade match55% of overall94
Colour91#6f4432#693f30Very close colourColour difference 2.1 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 3.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Angola - Dark 1.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listNo ingredient list
FragranceNo ingredient listNo ingredient list
Drying alcoholNo ingredient listNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy Angola - Dark 1

Match price
$20Ulta BeautyUlta Beauty
Costs $5.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.