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Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony dupes and alternatives NYX Professional Makeup

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol10Vegan4Cruelty-free4Oil-free0With SPF0Mineral1

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11 of 30

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F20NC

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
Deep EbonyChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Revolution Beauty
F20NC
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Shade match
85out of 100
Colour
89
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    120 Chad
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for the deepest darkest skin w/ neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    100 Sudan
    Shade match 81
    $14.40$24Ulta BeautyUlta Beauty$1.60 less (10%)

    Matches: Same matte finishClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: for the deepest darkest skin w/ a cool undertone

    Medium confidence· Digital match

    View match
  3. #4 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 65 N
    Shade match 83
    $17.99$44SephoraSephoraCosts $1.99 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than buildable coverageNot marketed for combination/normal/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination/normal/oily skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 70
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Noticeably different swatch colourFull rather than buildable coverage

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Full rather than buildable coverage

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Cocoa
    Shade match 71
    $11.97WalmartWalmart$4.03 less (25%)

    Matches: Same matte finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  6. #7 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    570
    Shade match 77
    $48Ulta BeautyUlta BeautyCosts $32 more

    Matches: Same neutral undertoneClaims long-wearingClaims not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Full rather than buildable coverage

    Retailer shade note: Deep - Neutral

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 68
    $42SephoraSephoraCosts $26 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Noticeably different swatch colourSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #9 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F19NW
    Shade match 61
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Same matte finish

    Differences: Noticeably different swatch colourOlive rather than neutral undertoneFull rather than buildable coverage

    Score details
    Shade match
    61
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Olive rather than neutral undertone · Full rather than buildable coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  9. #10 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 58
    $20Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same matte finishClaims long-wearingClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    58
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  10. #11 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 25 R
    Shade match 69
    $17.99$44SephoraSephoraCosts $1.99 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for combination/normal/oily skin

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for combination/normal/oily skin

    Retailer shade note: deep, rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Deep Ebony (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Nearest in this range
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Nearest in this range
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F20NC, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Deep Ebony. Every attribute compared, with its share of the score.

ComparedYour shadeDeep EbonyClosest matchF20NCScore
Shade match55% of overall85
Colour89#340e01#37160fVery close colourColour difference 2.5 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F20NC.

Same or better

  • $8 less
  • Very close colour
  • Same matte finish
  • Full rather than buildable coverage

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy F20NC

Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.