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Make 'EM Wonder, 24H Soft Matte Foundation 8 Vanilla dupes and alternatives NYX Professional Makeup

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Medium

The equivalent shade: scored on colour, depth and undertone only.

Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $24.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

Closest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Buff Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
84
Best price
$15.13WalmartWalmart
Costs $0.16 more

Your shade $14.97 at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$6.97 less (47%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Tan
    Shade match 99
    $11.97WalmartWalmart$3 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    99
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Powder Foundation

    Peru - Light 1
    Shade match 96
    $20Ulta BeautyUlta Beauty(product price)Costs $5.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $15.13WalmartWalmartCosts $0.16 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Creamy Natural
    Shade match 98
    $12.99Ulta BeautyUlta Beauty$1.98 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $69SephoraSephoraCosts $54.03 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4
    Shade match 94
    $39SephoraSephoraCosts $24.03 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: very fair with soft peachy undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW13
    Shade match 93
    $39SephoraSephoraCosts $24.03 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $30.03 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for very light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  10. Shade match 97
    $53SephoraSephoraCosts $38.03 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    12N Light
    Shade match 95
    $24SephoraSephoraCosts $9.03 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match
  12. Shade match 84
    $40SephoraSephoraCosts $25.03 more

    Matches: Near-identical swatch colourSame matte finishClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: for light to medium skin with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 8 Vanilla (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $34

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC14.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $30

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 6.5 Medium

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $36

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Medium, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 8 Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade8 VanillaClosest shade matchMediumScore
Shade match55% of overall100
Colour99#e9b998#eab998Looks identicalColour difference 0.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Combination, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 86/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Not marketed for normal skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 40
Overlap

Why the closest overall alternative works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 8 Vanilla. Every attribute compared, with its share of the score.

ComparedYour shade8 VanillaClosest overall alternativeBuff BeigeScore
Shade match55% of overall97
Colour96#e9b998#eabd9eLooks identicalColour difference 1.2 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Buff Beige.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Adds SPF 28

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 28
Overlap

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Medium

Best price
$39SephoraSephora
Costs $24.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

Closest overall alternative

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Buff Beige

Best price
$15.13WalmartWalmart
Costs $0.16 more

Your shade $14.97 at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.