Make 'EM Wonder, 24H Soft Matte Foundation Fair Ivory dupes and alternatives NYX Professional Makeup
Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable0
Finish
- Matte1
- Natural0
Formulation
- Liquid1
- Cream0
- Stick0
- Powder0
- Serum0
- Gel0
Skin type
- Dry0
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches oil-free.
- 29 matches have no oil-free claim listed and are not shown.
Closest shade match: Too Faced Born This Way Soft Matte Foundation Seashell
The equivalent shade: scored on colour, depth and undertone only.
Fair IvoryChange shade
- Fair Porcelain
- Fair
- Cool Porcelain
- Fair Ivorycurrent shade
- Light
- Light Ivory
- Golden Light
- Golden Caramel
- Golden
- Honey
- Deep Rich
- Deep Truffle
- Deep Ebony
- 15 Buff
- 32 Cappuccino
- 20 Classic Tan
- 39 Cocoa
- 22 Medium
- 16 Natural Beige
- 29 Warm Pecan
- 36 Warm Rich
- 41 Warm Walnut
- 11 Classic Ivory
- 13 Light Sand
- 34 Mahogany
- 12 Natural
- 45 Rich Cocoa
- 27 True Caramel
- 17 Medium Olive
- 8 Vanilla
- 21 Neutral Tan
- 31 Maple
- 09 Light Nude
- 30 Light Nutmeg
- 33 Sienna
- 40 Walnut
- 42 Deep Walnut
- 44 Rich Espresso
- 01 Pale
- 10 Nude
- 14 True Beige
- 19 Warm Beige
- 25 Warm Honey
- 35 Soft Mocha
- CAPUCCINO 32
- Cinnamon
- Cool Porcelai
- Golden Carame
- Shade match
- 66out of 100
- Colour
- 77
- Depth
- 94
- Undertone
- 25
SephoraYour shade $16 at Ulta Beauty
Where to buy Seashell
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sNo match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a concealer in your shade?
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Fair Ivory (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Cannelle
140
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140
- Close colour
- Light medium · Warm undertone
$12.99
Sand Beige
CoverGirl TruBlend Undercover Concealer, shade Sand Beige
- Very close colour
- Light medium · Neutral undertone
$12.99
370 Biscuit
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit
- Close colour
- Light medium
$15.99
Medium Vanilla
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla
- Close colour
- Light · Neutral undertone
$12
035 Deep
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Soft Matte Foundation in Seashell, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Too Faced Born This Way Soft Matte Foundation in Seashell.
Same or better
- Same matte finish
- Medium rather than buildable coverage
- Claims a skin-like finish
- Claims 24-hour wear
- Claims not settling into lines
- Claims colour stability
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Slightly cooler undertone
Ingredients (information only, not scored)
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Where to buy Seashell
SephoraYour shade $16 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.