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Make 'EM Wonder, 24H Soft Matte Foundation Golden Light dupes and alternatives NYX Professional Makeup

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free7No drying alcohol8Vegan3Cruelty-free3Oil-free0With SPF1Mineral0

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Only showing matches with full coverage, without talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW46

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
Golden LightChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Buildable coverage
The match
MAC Cosmetics
NW46
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Cappuccino
    Shade match 84
    $3.89$5.99Ulta BeautyUlta Beauty$12.11 less (76%)

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 76
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly lighterFull rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Full rather than buildable coverage

    Low confidence· Digital match

    View match
  3. #4 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 77
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  4. #5 · L.A. Girl

    Pro Coverage Liquid Foundation

    Natural
    Shade match 89
    $10Ulta BeautyUlta Beauty$6 less (38%)

    Matches: Very close colourClaims long-wearing

    Differences: Radiant rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    338
    Shade match 84
    $17.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Very close colourClaims a skin-like finishClaims 24-hour wear

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  6. #7 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F12.5C
    Shade match 40
    $5.60$8Ulta BeautyUlta Beauty$10.40 less (65%)

    Matches: Very close colourSame matte finish

    Differences: Described as medium, yours as lightSlightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as light · Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light

    View match
  7. #8 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F12C
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Described as medium, yours as lightFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as light · Full rather than buildable coverage

    Retailer shade note: medium or tan skin tones with cool pink undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light

    View match
  8. #9 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    310N
    Shade match 40
    $69SephoraSephoraCosts $53 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Described as medium, yours as lightNeutral rather than cool undertoneFull rather than buildable coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Described as medium, yours as light · Neutral rather than cool undertone · Full rather than buildable coverage

    Retailer shade note: medium with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Golden Light (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Close colour
    • Medium tan · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW46, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden Light. Every attribute compared, with its share of the score.

ComparedYour shadeGolden LightClosest matchNW46Score
Shade match55% of overall96
Colour94#c3835e#c08057Very close colourColour difference 1.6 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW46.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listPowder-based, moderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy NW46

Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.