Make 'EM Wonder, 24H Soft Matte Foundation Golden Light dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin
Retailer shade note: mid light to medium - neutral
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Described as tan, yours as light· Neutral rather than cool undertone· Medium rather than buildable coverage
Score details
Shade match
40
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: tan/dark skin w/ neutral to golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Described as tan, yours as light· Neutral rather than cool undertone· Medium rather than buildable coverage
Score details
Shade match
40
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: tan skin w/ neutral to golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Golden Light (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 318 Tan Cool, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden Light. Every attribute compared, with its share of the score.
ComparedYour shadeGolden LightClosest match318 Tan CoolHow they compareScore
Shade match55% of overall92
Colour60%89#c3835e#ba7d5bVery close colourColour difference 2.4 (0 is identical)
Depth15%93Medium tanTanCloseDepth difference: 3.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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