Make 'EM Wonder, 24H Soft Matte Foundation Golden Light dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Described as tan, yours as light· Neutral rather than cool undertone· Medium rather than buildable coverage
Score details
Shade match
40
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Described as tan, yours as light · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for normal skin
Retailer shade note: tan skin w/ neutral to golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Golden Light (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15 in Warm Tan 22, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden Light. Every attribute compared, with its share of the score.
ComparedYour shadeGolden LightClosest shade matchWarm Tan 22How they compareScore
Shade match55% of overall40
Colour60%90#c3835e#c07d53Very close colourColour difference 2.3 (0 is identical)
Depth15%95Medium tanTanCloseDepth difference: 2.8
Retailer descriptionLightTanDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type100%67Combination, normal, oilyCombination, oilyBoth marketed for combination/oily skin
Overall match 56/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as light
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $23.50 more
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