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Make 'EM Wonder, 24H Soft Matte Foundation Golden dupes and alternatives NYX Professional Makeup

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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13 of 32

Only showing matches with medium coverage.

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 45 Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
GoldenChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Buildable coverage
The match
e.l.f. Cosmetics
45 Tan Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Warm Coconut 356

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
GoldenChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Buildable coverage
The match
Maybelline
Warm Coconut 356
Depth and undertone: Tan · Warm
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$4.01 less (25%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    28
    Shade match 94
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Retailer shade note: medium deep warm peachy

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 89
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Near-identical swatch colourSame matte finishClaims 12-hour wear

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  4. #6 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Sienna
    Shade match 95
    $38SephoraSephoraCosts $22 more

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: medium-deep (warm)

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Warm
    Shade match 94
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W9 Warm Medium Deep
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 95
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    455W
    Shade match 94
    $53Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Very close colourSame warm undertoneClaims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: medium - deep with warm deep golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    29
    Shade match 84
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage

    Retailer shade note: medium deep neutral

    Medium confidence· Digital match

    View match
  10. #12 · Too Faced

    Born This Way Soft Matte Foundation

    Warm Beige
    Shade match 85
    $48SephoraSephoraCosts $32 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Palladio Beauty

    Build + Blend Foundation Stick

    Warm Caramel
    Shade match 94
    $14.99Ulta BeautyUlta Beauty$1.01 less (6%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Golden (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Looks identical
    • Tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Very close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW43

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW43

    • Very close colour
    • Tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Very close colour
    • Tan · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 45 Tan Warm, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden. Every attribute compared, with its share of the score.

ComparedYour shadeGoldenClosest shade match45 Tan WarmScore
Shade match55% of overall98
Colour97#b57346#b57546Looks identicalColour difference 1.0 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Combination, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 45 Tan Warm.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Maybelline Fit Me Matte + Poreless Foundation in Warm Coconut 356, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Golden. Every attribute compared, with its share of the score.

ComparedYour shadeGoldenClosest overall alternativeWarm Coconut 356Score
Shade match55% of overall96
Colour95#b57346#b56f43Looks identicalColour difference 1.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall67
Skin type67Combination, normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Warm Coconut 356.

Same or better

  • $4.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 45 Tan Warm

Match price
$8Ulta BeautyUlta Beauty
$8 less (50%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Fit Me Matte + Poreless Foundation Warm Coconut 356

Match price
$11.99Ulta BeautyUlta Beauty
$4.01 less (25%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.