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Retractable Long-Lasting Mechanical Lip Liner Ruby dupes and alternatives NYX Professional Makeup

Red · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free29Vegan10Cruelty-free13

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30 matches

Closest shade match: NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil Kitten Heels

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
RubyChange shade
Colour family, undertone and depth: Red · Warm · Medium
Finish and opacity: —
The match
NYX Professional Makeup
Kitten Heels
Colour family, undertone and depth: Red · Warm · Medium
Finish and opacity: Matte · Opaque
Shade match
97out of 100
Colour
95
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$6Ulta BeautyUlta Beauty
Same price

Your shade $6 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Precision Pout Lip Liner Sultry

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
NYX Professional Makeup
RubyChange shade
Colour family, undertone and depth: Red · Warm · Medium
Finish and opacity: —
The match
Kylie Cosmetics
Sultry
Colour family, undertone and depth: Red · Warm · Medium
Finish and opacity: Buildable
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
50
Wear (Wear & performance)
96
Comfort (Comfort & suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$19Ulta BeautyUlta Beauty
Costs $13 more

Your shade $6 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Red
    Shade match 96
    $5Ulta BeautyUlta Beauty$1 less (17%)

    Matches: Near-identical swatch colourSame warm undertoneSame longevity: long-wearing

    Differences: Does not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Looks identical · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim smudge and transfer · Does not claim hydration

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Lip Injection Extreme Lip Shaper Plumping Lip Liner

    Happily Ever After
    Shade match 82
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Neutral rather than warm undertoneDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim hydration

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  3. #5 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    Give'em Hell/Ruby Slippers
    Shade match 79
    $20Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Does not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: orange red & blue red

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Lipglazer Glossy Liner

    Ribbon
    Shade match 82
    $25SephoraSephoraCosts $19 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Does not claim smudge and transferCream rather than retractable (format and precision)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    100

    Close colour · Satin · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim smudge and transfer · Cream rather than retractable (format and precision)

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  5. #7 · Bobbi Brown

    Lip Tint Liner & Sheer Lip Stain

    Terracotta
    Shade match 75
    $28Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims comfort

    Differences: Nude rather than red24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than red · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a warm reddish nude

    Medium confidence· Digital match

    View match
  6. #8 · Urban Decay

    Lip Toy Staining Brush Lip Liner

    Banter
    Shade match 70
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  7. #9 · NARS

    Powermatte High Intensity Lip Pencil

    Kiss Me Deadly - 183
    Shade match 75
    $32SephoraSephoraCosts $26 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: vivid orange red

    Medium confidence· Digital match

    View match
  8. #10 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Reddish
    Shade match 79
    $4Ulta BeautyUlta Beauty(product price)$2 less (33%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims comfort

    Differences: DeeperDoes not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: Classic red

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Universal Red
    Shade match 74
    $23SephoraSephoraCosts $17 more

    Matches: Both claim smudge and transferClaims waterproofSame format and precision: retractable

    Differences: Neutral rather than warm undertone9-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · 9-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Send Nudes
    Shade match 72
    $12Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Color Sensational Shaping Lip Liner

    Very Cherry
    Shade match 66
    $9.59CVSCVSCosts $3.59 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Medium confidence· Digital match

    View match
  12. #14 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    412 Forever Passion
    Shade match 69
    $27SephoraSephoraCosts $21 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim hydration

    Retailer shade note: crimson red

    Medium confidence· Digital match

    View match
  13. #15 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Elson 6
    Shade match 73
    $29Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Cool rather than warm undertoneDoes not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: vibrant cool red

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Rouge Dior Contour Lip Liner

    999
    Shade match 69
    $35SephoraSephoraCosts $29 more

    Matches: Same warm undertoneBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Powermatte High Intensity Lip Pencil

    Born To Be Wild - 186
    Shade match 67
    $32SephoraSephoraCosts $26 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  16. #18 · Sacheu

    Peel Off Lip Liner STAY-N

    SINamon
    Shade match 68
    $14Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: Burnt Red

    Medium confidence· Digital match

    View match
  17. #19 · AORA México

    HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E

    Rojo.02
    Shade match 63
    $25SephoraSephoraCosts $19 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Visibly different colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: warm red

    Medium confidence· Digital match

    View match
  18. #20 · Fara Homidi

    Smudge & Contour Lip Pencil

    Premier
    Shade match 65
    $36SephoraSephoraCosts $30 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim smudge and transfer

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim smudge and transfer

    Retailer shade note: the iconic true red

    Medium confidence· Digital match

    View match
  19. #21 · NARS

    Lip Liner

    IMMACULATE RED
    Shade match 64
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Does not claim hydration

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Spicy
    Shade match 68
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperNeutral rather than warm undertone

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than warm undertone · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Relentless Red
    Shade match 56
    $6Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #24 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Red
    Shade match 57
    $30Ulta BeautyUlta BeautyCosts $24 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Noticeably different swatch colourDeeperNeutral rather than warm undertone

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Visibly different colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than warm undertone · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: bright red with a neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Lip Liner Pencil

    Chilli Rimmed
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Same warm undertone

    Differences: DeeperNot listed rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  24. #26 · RMS Beauty

    Go Nude Lip Pencil

    Pavla
    Shade match 66
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same warm undertoneClaims waterproofBoth claim hydration

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: orange-based red

    Medium confidence· Digital match

    View match
  25. #27 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    SHRED
    Shade match 57
    $22Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim smudge and transfer

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim smudge and transfer

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    After Hours
    Shade match 56
    $12Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNude rather than red

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Nude rather than red · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Sand Storm
    Shade match 50
    $6Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourNude rather than redDoes not claim hydration

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than red · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #30 · NARS

    Powermatte High Intensity Lip Pencil

    Viva Las Vegas - 179
    Shade match 54
    $32SephoraSephoraCosts $26 more

    Matches: Same warm undertoneBoth claim smudge and transferClaims comfort

    Differences: Noticeably different swatch colourPeach rather than red12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Peach rather than red · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: warm pink apricot

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in Kitten Heels, against NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner in Ruby. Every attribute compared, with its share of the score.

ComparedYour shadeRubyClosest shade matchKitten HeelsScore
Shade match60% of overall97
Colour95#d02d26#d71f1fLooks identicalColour difference 1.5 (0 is identical)
Depth100MediumMediumSameDepth difference 0.1 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in Kitten Heels.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same longevity: long-wearing

Different

  • Does not claim smudge and transfer
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionbright pure redbright red
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Kylie Cosmetics Precision Pout Lip Liner in Sultry, against NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner in Ruby. Every attribute compared, with its share of the score.

ComparedYour shadeRubyClosest overall alternativeSultryScore
Shade match60% of overall89
Colour83#d02d26#ce3636Close colourColour difference 3.3 (0 is identical)
Depth98MediumMediumSameDepth difference 1.1 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 3 of 4 compared96
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Precision Pout Lip Liner in Sultry.

Same or better

  • Same warm undertone
  • Same longevity: long-wearing
  • Both claim smudge and transfer
  • Claims comfort

Different

  • Small colour difference on the swatch
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionbright pure redcherry red
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil Kitten Heels

Match price
$6Ulta BeautyUlta Beauty
Same price

Your shade $6 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Precision Pout Lip Liner Sultry

Best price
$19Ulta BeautyUlta Beauty
Costs $13 more

Your shade $6 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.